Martech
APRIL 9, 2025
However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. In my campaign workflows, I prompt Monica.ai Similarly, Monica.ai
Search Engine Land
OCTOBER 8, 2024
For instance, when running a PPC campaign, its success is only as strong as its weakest link. You could create a highly targeted Meta campaign with great creative assets, but it will still fall short if the landing page lacks the right flow or clear calls to action. Step 3: Create the GTM tag within your GTM account.
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Martech
SEPTEMBER 5, 2024
Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. Source: Mike Nierengarten. Sounds like common sense?
Martech
OCTOBER 21, 2024
In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. But what happens if you switch agencies or decide to bring campaign management in-house?
SaaStr
NOVEMBER 8, 2024
How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. So let’s dive in. That’s the next 12 months.
Sales Hacker
MARCH 4, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.
Martech
OCTOBER 10, 2024
For instance, when running a PPC campaign, its success is only as strong as its weakest link. You could create a highly targeted Meta campaign with great creative assets, but it will still fall short if the landing page lacks the right flow or clear calls to action. Step 3: Create the GTM tag within your GTM account.
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