Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations.

SQL 116

SQL Lead generation Education Pipeline 116

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. Generate outreach campaigns based on sequences. If you have information on those ten users using the product daily, you can segment them and create a campaign or upsell motion to sell advanced features to them. Why is it end user-focused? They get value, make a decision, and buy.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? Don’t get me wrong, I do like all these channels to generate demand and leads. There’s a reason more and more SDR teams, and outbound campaigns are rolling up to marketing.

Campaign 63

Campaign Cold Call GTM Contact 63

Search Engine Land

SEPTEMBER 7, 2023

If you’re not running paid search campaigns, then it’s best to turn it off. This could be a chance to attribute certain campaigns to your own custom channels. For example, if you run a few paid campaigns with unique locations, you could create custom channels to filter incoming traffic to those specific channels.

GTM 136

GTM Campaign Follow-up Start-ups 136

Understanding the Sales Force

AUGUST 9, 2024

That’s Marketing What about Lead Generation? That’s Marketing What about an app to manage a drip campaign on LinkedIn? Somebody or a whole bunch of somebodies have lost their way. Sales managers can benefit from apps that provide call analyses. What about SEO? That’s Marketing What about AI?

GTM 80

GTM CRM Pipeline Sales 80

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. MQL snippets are created at the launch of every marketing campaign.

SQL 112

SQL Follow-up Campaign Pipeline 112

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 109

B2B Cross-sell Hospitality Healthcare 109

ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Sales Hacker

JUNE 23, 2021

Lead generation. Automating your lead generation. This is because HubSpot covers all parts of a GTM revenue org in their blog. Over 2 million annual visitors and more than 18,000 community members contribute with the aim to help all sales pros succeed – from brand new SDRs to the head of RevOps. Career development.

Cold Call 107

Cold Call Negotiate Objectives and Key Results Sales 107

Highspot

MAY 3, 2024

This includes lead generation programs, content marketing, and support for sales in the form of leads and market intelligence. This functionality enhances lead generation and nurturing. Sales enablement efforts span onboarding, ongoing sales training , and access to a content management system.

Cross-sell 93

Cross-sell Technology Technology GTM 93

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

OCTOBER 14, 2024

This involves promoting open communication and establishing shared objectives across all departments, ensuring everyone from sales and marketing to customer success is aligned with joint go-to-market (GTM) and revenue goals. You should also set KPIs for every process and campaign, and determine what success looks like.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Generate interest. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Pick a sales strategy.

Go To Market 101

Go To Market Process GTM Education 101

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

SEPTEMBER 10, 2024

Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel. Events also provide numerous follow-up opportunities to nurture leads through personalized communication.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Search Engine Land

JUNE 29, 2023

Traffic acquisition report: This report operates at the session level and helps identify the campaign from which each session comes from. Generally, the main conversions for B2B companies include: Form submissions (requests, budgets, etc.) Lead generation (newsletter subscriptions, calls, information requests, etc.)

Conversion 93

Conversion B2B GTM Follow-up 93

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Now, let’s get started. Understand your buyer’s journey.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g.,

Gaming 85

Gaming Sports SQL X-functional 85

Highspot

MAY 30, 2024

Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. Bringing together insights from sales, marketing, and customer success teams allows you to tailor campaigns that optimize customer lifecycle stages, from awareness and acquisition to retention and advocacy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

AUGUST 26, 2024

This, in turn, creates a seamless customer journey, from lead generation to closing deals. Meanwhile, RevOps takes a broader view, overseeing the entire customer journey, managing sales funnels, guiding go-to-market (GTM) execution, and enhancing the overall customer experience. How Does Revenue Operations Work?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Little did they know where outbound lead gen was actually headed. We don’t require an outbound lead generation strategy.”. What Is Outbound Lead Generation?

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Martech

MAY 28, 2024

From automating email campaigns based on user behavior to tracking individual interactions across every touchpoint, HubSpot supports all the functions that help build demand. I think HubSpot has outpaced any other offering in the space and will soon be the go-to player for all things GTM.

GTM 122

GTM Drivers/motivators B2B Campaign 122

Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 111

GTM Engineering Customer Relationship Management Lead generation 111

Heinz Marketing

DECEMBER 20, 2024

Applying the concept of marketing orchestration to your go-to-market (GTM) strategy can unlock significant benefits, but it requires careful planning, awareness of potential gaps, and a thoughtful approach to execution. Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns. .” Dig deeper: What do C-level execs think of their GTM strategies?

Campaign 85

Campaign B2B Click Through Rate GTM 85

Martech

MARCH 4, 2025

From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams.

Drivers/motivators 120

Drivers/motivators Strategize B2B Growth 120

Martech

JULY 5, 2024

Updates HubSpot administrators will love Automatic budget and spend data sync between ad campaigns and campaigns. Managers can expect improved engagement rates with chat widgets, potentially leading to better lead generation. Gain quick revenue insights with customer spend trends.

CRM 120

CRM Campaign Contact Sales 120