Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. More for your eyeballs 40+ ICP marketing plays. Or, ICP marketing.

Product 67

Product GTM Niche Growth 67

Martech

OCTOBER 28, 2022

Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . Marketing-sales alignment is thinking too small.

B2B 128

B2B GTM Cross-sell Quota 128

Sales Hacker

JUNE 14, 2021

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. They’re watching those accounts that are trending and consuming their content.

GTM 113

GTM E-commerce B2B Profit margin 113

Sales Hacker

NOVEMBER 17, 2023

In reality, success hinges on providing robust pipeline support to Account Executives (AEs). You can hear more about his playbook and experience running efficient high performing sales teams at Klaviyo and other companies in The GTM Podcast Episode 68. If operational processes aren’t tight, neither is the pipeline.

GTM 128

GTM Pipeline Strategize Strategic planning 128

Heinz Marketing

OCTOBER 3, 2024

By aligning goals and KPIs such as revenue targets, pipeline growth and customer retention, a holistic strategy makes sure everyone is working toward the same shared outcomes. These goals and KPIs include revenue targets, pipeline growth and customer retention rates. The following six strategies can help.

Growth 97

Growth GTM Pipeline CRM 97

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Why partnerships lead to pipeline in outbound Quick summary: It builds trust at scale: Ecosystem-led approaches are built on the principle of operationalizing trust through partnerships.

GTM 114

GTM Strategize Launch Pipeline 114

Highspot

AUGUST 13, 2024

In the GTM world, it’s the silos that kill successful execution. Companies that stay ahead of the competition are the ones that can successfully translate strategy into execution, and break down these silos with a connected GTM. Nothing breaks GTM effectiveness more than disconnected tools and data systems. Did you know?

GTM 105

GTM Sales Pipeline Quota 105

Sales Hacker

FEBRUARY 2, 2024

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

GTM 123

GTM Pipeline SQL UX 123

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. When defining a GTM strategy , stakeholders must understand what the product does, whom it serves, and how it adds value. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Lead source attribution.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 124

GTM Growth Campaign B2B 124

Heinz Marketing

MARCH 15, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 120

Pipeline Sales Technology Technology 120

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. It’s not a matter of GTM vs. Segment.

GTM 124

GTM X-functional CRM Technology 124

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Compounding the challenge, prospect and customer outreach happens in silos via one-off campaigns, isolated channels and focused functional teams.

B2B 113

B2B GTM Cross-sell Cold Call 113

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Content being warped and watered down to make it mass appeal in lead gen campaigns.

SQL 135

SQL GTM B2B Pipeline 135

Martech

FEBRUARY 4, 2022

The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns. Source: Auseh Britt.

Pipeline 115

Pipeline GTM B2B Campaign 115

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Brand & Community Investments . Data Intelligence .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Highspot

SEPTEMBER 10, 2024

Marketing is about pipeline generation for both new business, and renewal or expansion. Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel. Like, actually together.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? The revenue marketing framework delivers in four key areas : Filling the sales pipeline with marketing qualified leads (MQL). What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)?

GTM 113

GTM B2B Gaming Growth 113

Sales Hacker

JULY 24, 2023

She’s passionate about building GTM programs aligning cross-functional teams while scaling revenue. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! P.S. We’re officially running a GTMfund giveaway program!

GTM 52

GTM Campaign Pipeline Drivers/motivators 52

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 94

GTM Launch B2B Lead generation 94

Hubspot

MAY 8, 2020

With that in mind, let's go over some account-based marketing software choices that are scalable, functional, and fit for your campaigns. Further, your software should complement your main campaign functions. HubSpot's ABM software lets you carry out a fully-fledged campaign right in your CRM. Account-based Marketing Software.

GTM 101

GTM Price Contact Campaign 101

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. These leads still serve as an opportunity for our team to generate pipeline.

SQL 112

SQL Follow-up Campaign Pipeline 112

ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g.,

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Understanding the Sales Force

AUGUST 9, 2024

Nearly every company executive I speak with is frustrated with sales process, forecasts, pipeline, performance, win rates and delayed closing. That’s Marketing What about an app to manage a drip campaign on LinkedIn? Somebody or a whole bunch of somebodies have lost their way. What about SEO? What about them?

GTM 80

GTM CRM Pipeline Sales 80

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 85

GTM Education Sales Contract 85

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Martech

JUNE 4, 2024

For me, if you are spending more money for a brand campaign, and if you are just using your re-marketing budget to capture the demand you created, if what you want to achieve is to educate the user, if you want to educate your target addressable market, it is demand gen. And when we analyze that data, there were more than 250,000 MQLs.

SQL 115

SQL Lead generation Education Pipeline 115

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

SalesLoft

APRIL 18, 2024

With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. That’s why Salesloft’s partner ecosystem has all the tools you need for selling, in one single pane of glass.

GTM 98

GTM CRM Up-sell Prospecting 98

SaaStr

MAY 13, 2022

Revenue marketing brings marketing into focus to generate revenue or a pipeline that will ultimately lead to revenue. You can then extend those business growth indicators back into your campaigns and channels as you set and scale your revenue marketing function. Overcome GTM fragmentation. What is revenue marketing?

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. Why we love it: After you’ve read about how to build your sales strategy, HubSpot makes sure to provide you with templates for cold calling scripts, email campaigns, and conversational intelligence. Pipeline management. HubSpot Sales. Sales plans.

Cold Call 107

Cold Call Negotiate Objectives and Key Results Sales 107

Martech

MAY 13, 2024

It aligns GTM effectiveness across three stages: Problem-market fit. The 3Ps Go-to-Market Maturity Model by GTM Partners Dig deeper: Create a B2B GTM strategy that buyers, execs and revenue teams love The need for strategic alignment Before describing the GTM maturity model, let’s take a step back. Product-market fit.

Go To Market 54

Go To Market Growth GTM Strategize 54

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. The higher ACV or value of a customer justified a more high touch & expensive campaign to convert a customer—like buying billboards around airline offices & conferences. You want to deploy low-touch campaigns to convert a higher volume of customers.

CRM 98

CRM Cross-sell GTM Cold Call 98

SaaStr

MARCH 10, 2023

Product-led growth is a GTM strategy where the product is the main driver for growth. For Amplitude specifically, Velthuis says this strategy has tripled its leads to pipeline conversion rate. I.e., your product is helping your customers try, buy, and ultimately grow with it. Create an aha! They see the value. Nurture a value exchange.

Growth 98

Growth Product Cold Call Process 98

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

MARCH 20, 2024

In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. It was too easy to spend money and check the box of doing your job instead of getting creative on campaigns that drove outsized returns. Another performance metric could be pipeline activity with actual outputs.

Quota 120

Quota Finance Drivers/motivators Growth 120