Campaign GTM SQL 
Search Engine Land
AUGUST 6, 2024
I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. It’s not perfect, but it does a good job of patching the data gap of overall conversions in a campaign, even if unconsenting users aren’t tracked individually.
Martech
MAY 29, 2024
What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Content being warped and watered down to make it mass appeal in lead gen campaigns. And this isn’t simply a theory, either.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Heinz Marketing
SEPTEMBER 3, 2020
It is not an MQL goal or an SQL goal. Your GTM plan is a comprehensive plan that spells out the campaigns you need, channels you will use in order to achieve the goals you’ve established in your revenue operating model. Tier 2 campaigns: More bite-sized point-in-time projects. How do you turn your vision into ACTION?
InsightSquared
SEPTEMBER 20, 2018
At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?
Sales Hacker
FEBRUARY 2, 2024
Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Here are 20 groundbreaking campaigns dating back to 1984. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”
Sales Hacker
SEPTEMBER 8, 2021
The clock starts ticking as soon as a lead engages with one of your marketing campaigns. An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Timing is everything. Let’s start at the beginning.
Martech
JUNE 4, 2024
For me, if you are spending more money for a brand campaign, and if you are just using your re-marketing budget to capture the demand you created, if what you want to achieve is to educate the user, if you want to educate your target addressable market, it is demand gen. If they put an average ACV to a deal, we take it as a SQL.
Expert insights. Personalized for you.
74 
Let's personalize your content