Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 115

Healthcare Appointment Hospitality Drivers/motivators 115

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Create an outreach campaign targeting new providers based on the gaps you identified. With automated email campaigns that include personalized journeys, you can engage providers and follow up on leads.

Healthcare 98

Healthcare Contract Networking Negotiate 98

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Use technology to simplify the process. Read on to hear my tactics for ending a sales email.e Sound familiar?

Closing 85

Closing Quota Healthcare Tradeshows 85

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Healthcare 61

Healthcare A/B testing Appointment Campaign 61

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceutical 130

Pharmaceutical Healthcare Hospitality Campaign 130

Salesforce

SEPTEMBER 10, 2024

They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. Salesforce’s Einstein technology can analyze customer data to predict the best moment to send each email. B2B marketers are under constant pressure to deliver more with less. It’s a tall order.

B2B 59

B2B Healthcare Relationship Management Campaign 59

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. More technology. The solution to this data conundrum?

Trust 118

Trust Customers Healthcare Government 118

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The Treasure Data customer data platform is designed to integrate into complex technology environments and is vendor-neutral and open by design. Fuel for your marketing strategy.

Customers 112

Customers B2C Healthcare Retail 112

Martech

SEPTEMBER 22, 2021

The result is a persistent, unified customer database that shares data with other marketing technology systems. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. The idea of a single view of the customer has been on marketers’ wish lists for years. Orchestration.

Customers 132

Customers Healthcare Campaign B2C 132

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.

Healthcare 117

Healthcare Transportation Campaign CRM 117

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. To avoid these potential lawsuits and trust issues, brands should prioritize partnering with legal teams before enacting any form of data collection across their campaigns. Adhere to data ethics within our privacy landscape. What the tools do.

Trust 139

Trust Legal Healthcare Campaign 139

Sales Pop!

MARCH 29, 2022

Ampliz is an APAC , B2B and healthcare data intelligence platform powered by Contextual Intelligence. Ace your ABM campaigns with Social data of key decision-makers. They analyze the data received and suggest the best option that will work for your marketing campaign. Top Lead Generation Services.

Lead generation 192

Lead generation Price B2B Healthcare 192

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

E-commerce 120

E-commerce Tradeshows CRM Healthcare 120

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Q: How is the world around customer value changing with new AI technology?

Electrical Engineering 106

Electrical Engineering Healthcare Electricity Technology 106

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Dig deeper: My stack is bigger than your stack, so what?

Transportation 115

Transportation Consult Technology Technology 115

Martech

MAY 22, 2024

Dig deeper: How to categorize customer data for actionable insights Data management tools and technology You can’t go about manually assessing, cleaning and enriching thousands and thousands of records in your database, of course, which means you’ll need to bring in the right tools to do the job for you.

Transportation 110

Transportation Healthcare Campaign Cross-sell 110

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Objectives and Key Results 107

Objectives and Key Results Cross-sell Strategize Retail 107

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?

Contract 108

Contract Healthcare Commission Niche 108

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?

Contract 106

Contract Healthcare Commission Niche 106

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 110

Campaign Healthcare CRM Appointment 110

Salesforce

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Download the free guide 1.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization.

Strategic partnership 108

Strategic partnership Clients Hospitality Strategize 108

Martech

JUNE 20, 2024

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. In industries like healthcare and financial services, regulations prohibit certain uses of and access to data.

Healthcare 105

Healthcare CRM Technology Technology 105

Heinz Marketing

AUGUST 20, 2021

Bad data can be detrimental to your campaign efforts, too, not just in low conversions and poor performance, but in sales wasting time trying to call people with bad phone numbers, or email undeliverable addresses. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them.

Real Estate 126

Real Estate Healthcare Campaign B2B 126

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. Traditional marketing campaigns and measurement left gaps in understanding how and why people choose to buy. And, we now have the technology to track it.

Healthcare 98

Healthcare Legal Retail Engineering 98

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech! In your inbox.

Healthcare 125

Healthcare Entertainment Retail Education 125

Martech

MAY 26, 2022

This session should happen quarterly or at the start of any large campaign or initiative. Here’s how we define the Guidepoint in the Agile Marketing Navigator: “The Guidepoint helps the team and stakeholders navigate what success looks like for an upcoming campaign or project. Industry: Retail. Industry: Financial Services.

Hospitality 108

Hospitality Healthcare Finance Campaign 108

Sales Hacker

JUNE 14, 2021

For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”.

GTM 112

GTM E-commerce B2B Profit margin 112

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. The app uses the Intelligence Connectors for B2C Commerce Cloud and other commerce platforms like Amazon to connect orders and product-level data to campaign data. SLACK FIRST.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. They are highly engaging and effective for storytelling and brand awareness campaigns. You’re in the right place! Why LinkedIn?

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

Veloxy

MAY 24, 2023

Craft personalized marketing campaigns and leverage data-driven insights to attract leads that are more likely to convert into paying customers. Utilize targeted advertising, content marketing, and lead generation campaigns to generate qualified leads. Simplify and streamline these processes to reduce the overall sales cycle length.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Salesforce

DECEMBER 20, 2023

Use customer education campaigns to communicate your customer data use guidelines and the benefits of personalized recommendations. Think HIPAA in healthcare and customer protection in financial services. Disclose how the technology is being used and give applicants the option to opt out.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Unlike CDPs, CRM systems use their technologies to ensure each step of the customer’s experience is as frictionless as possible. Healthcare providers. Hotels and hospitality. Snapshot: Marketing automation.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Martech

OCTOBER 9, 2024

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

Product 116

Product Real Estate CRM Pipeline 116