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How to get faster SEO results

Search Engine Land

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? Look at the bottom and ask, do we even need to do all of these things in the first 3-6 months of this campaign? But always start with low-effort, high-impact initiatives. Processing.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Set campaign objective; Awareness, Traffic, App Installs or Conversions. Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. It connects you with high-quality places on the network so that you can get the appropriated audience for you.

B2B 138
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Why we care about marketing agencies

Martech

If your company engages in advertising campaigns, chances are you have already considered using the services of an agency. You can choose to outsource a specific campaign or your entire marketing vertical, depending on the requirements of your business. The decision to bring in external help is context-specific. Cost-benefit analysis.

Pitch 103
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 116
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Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

more impactful than influencer content. 79% of people say UGC highly impacts their purchasing decisions, ( Stackla, 2020 ). Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. Meanwhile, 58% of marketers have implemented UGC in ad campaigns. Consumers find UGC 9.8x TINT, 2018).

Promote 101
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Top link-building insights heading into 2024 by Internet Marketing Ninjas

Search Engine Land

After attending Pubcon last month, I was a bit surprised that most SEOs I spoke with weren’t aware of this and even more surprised at the number of vendors openly advertising their ability to source thousands of links per month from their network of bloggers. At best, budget and time are wasted using the approach.