Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. The post TikTok Search Ads Campaign launches in US appeared first on MarTech. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. Processing.

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Launch Campaign Engineering Conversion 69

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

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Lead generation Launch CRM Represent 107

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen.

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Campaign Represent Strategize Launch 85

SaaStr

FEBRUARY 7, 2025

Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io “Companies often try to launch across all channels at once. And with 7,000+ companies using Customer.io The Customer.io

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Martech

OCTOBER 2, 2024

Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. Brand awareness campaigns are trickier to measure than those aimed at increasing sales. “We’re

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Campaign B2B Sports Launch 76

Search Engine Land

SEPTEMBER 3, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Why we care. Key features: Action Plans.

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Campaign Launch Conversion 76

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Search Engine Land

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Why we care. The report.

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Search Engine Land

SEPTEMBER 19, 2024

Time and cost are big challenges when it comes to creating good quality video content for campaigns. Live image allows brands to produce short, animated campaign images quickly. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. By the numbers. How it works.

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Search Engine Land

OCTOBER 3, 2024

No action is required from advertisers for their ads to appear as an AI Overview ad, according to Google: “You can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. There’s no additional action required.” ” No new reporting.

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Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

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Search Engine Land

OCTOBER 8, 2024

This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. In addition, these videos can be downloaded to use across Google Ads campaigns, Google Merchant Center, your website, or other marketing channels you wish to use them on. based merchants.

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Product Launch Campaign Promote 84

Martech

APRIL 11, 2025

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Users can plan a campaign, design the graphics, write the accompanying document and create a landing page within one Canva project.

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Campaign Objectives and Key Results Launch Trust 73

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Only start scaling your ad campaign once you are sure that your lead generation funnel is profitable. And launch your funnel! …in

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Lead generation Campaign Up-sell A/B testing 262

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Order now and enjoy a special launch discount of 15%! They become obsessed with how it can create productivity.

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Sales Pop!

DECEMBER 4, 2024

Launch sales campaigns that are centered around holiday themes. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. So, market your products or services as gifts. Think outside the box.

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Search Engine Land

JULY 17, 2024

A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why. Dig deeper: How to improve PPC campaign performance: A checklist

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Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

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Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech.

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Campaign Launch Strategize Conversion 116

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. It also maintains brand consistency across campaigns. What is Campaign Builder? What is BrandKit?

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Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. This doesn’t just improve the efficiency of marketing campaigns; it elevates the customer experience to new heights, making each interaction feel unique and valued.

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Campaign Launch Technique Strategize 130

Search Engine Land

SEPTEMBER 24, 2024

These tools are part of Reddit’s broader strategy to invest in next-generation creative and campaign management solutions, making it easier for businesses to advertise effectively on the platform. Mentioning specific Reddit communities is 1.3x more likely to drive lift in Ad Awareness (according to Reddit Internal Data). Big picture.

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Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

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Retail Launch Manufacturing Campaign 113

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

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X-functional Launch Trust Technology 115

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

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SQL Launch Campaign Retail 103

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

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Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

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Retail Campaign Drivers/motivators Launch 125

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Getting started. What Microsoft is saying.:

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Campaign Launch Networking Start-ups 117

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Processing.

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Objectives and Key Results Campaign Strategize Retail 127

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. In the U.S., RSC onboarding.

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Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

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Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

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Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. The power to refine ad targeting by excluding specific search queries on campaign levels will be in your hands. Why we care.

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Campaign Account management Launch Conversion 109

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

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