Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 109

Campaign E-commerce Objectives and Key Results Profit margin 109

Martech

MAY 20, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are head of MOps for an event ticketing company that has a website and ios and android app. Please list what technologies and actions are necessary to launch and maintain a customer loyalty program?

Launch 105

Launch Customer Relationship Management Technology Technology 105

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! 7 Cold Outreach Can Be an Effective Way To Generate Leads.

Lead generation 275

Lead generation Niche Campaign B2B 275

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 96

Launch E-commerce Campaign Education 96

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

Launch 101

Launch Product Contact Follow-up 101

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Main parameters used for targeting (e.g. Main parameters used for targeting (e.g. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. Dates the ad ran.

Launch 88

Launch Advertising/ Marketing Campaign Engineering 88

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ConversionXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. The post CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers appeared first on CXL.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. So how do you create a winning display advertising strategy?

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

JUNE 21, 2024

Campaign goals and objectives should be regularly discussed because they are the ultimate measure of success, vary among different people in the company and change over time. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Martech

FEBRUARY 17, 2022

While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Changing creative and messaging in QR code campaigns.

Campaign 101

Campaign CTR Commission Follow-up 101

ClickFunnels

JUNE 22, 2021

If you target both men and women in your paid ads campaigns, your conversion rate will be lower than it would have been had you excluded women. So in this situation an easy way to increase your conversion rate would be to only target men in your paid ads campaigns. And launch your funnel! …in It’s a waste of a click.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. Take the enterprise that sunsetted its legacy email platform after discovering teams spent more hours fixing template bugs than creating campaigns.

Finance 104

Finance Technology Technology Drivers/motivators 104

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 98

Launch Product Networking Niche 98

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

ClickFunnels

NOVEMBER 10, 2021

From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. If your campaign catches on and is driving better-than-expected results, be prepared to dump more money into the campaign.

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Hubspot

JUNE 4, 2019

So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. A splash landing page doesn’t always have lead capture as the main goal. Obviously, you’re not going to build a campaign around your unsubscribe page, but it’s important not to neglect it. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 83

Campaign CTR Niche Networking 83

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 101

Campaign Promote Strategic planning Follow-up 101

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All you have to do is work your way through it.

Gaming 239

Gaming Commission Sales X-functional 239

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. Here, let's explore how to leverage YouTube for your next direct response campaign. How to Create Effective Video Ad Creatives.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. To start using Website Actions, follow these simple steps: Log onto Campaign Manager. Why we care. Getting started.

Launch 89

Launch Campaign B2B Engineering 89

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns.

Drivers/motivators 140

Drivers/motivators Strategize Launch Campaign 140

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Martech

JULY 18, 2022

What percentage of digital campaigns do you feel involve any level of UX thought and or testing? What would be a sure sign in analytics reports that a digital campaign has failed from a UX perspective? Unfortunately, you can’t tell from analytics whether a campaign has succeeded or failed from a UX perspective.

UX 130

UX User Experience Campaign Service 130

ClickFunnels

JANUARY 28, 2022

The main question you should be asking yourself is this: Will these leads convert into paying customers and then into repeat customers? Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? Start investing more time, more energy, and more money in that campaign.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Veloxy

SEPTEMBER 28, 2021

For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign. As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. There are two important tips to remember about cold emails.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 116

B2B Customers Teamwork Campaign 116

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. Interestingly, 72% of respondents believed that influencer marketing campaigns brought in better quality customers compared to other marketing methods. So how can you use it to launch your product? #1 2 Partner With Influencers for Your Product Launch.

Product 148

Product Niche Launch Promote 148

Salesmate

FEBRUARY 13, 2020

In this article, you will learn about creating your own sets of automated text messages with text (SMS) sequences and merge them with your email drip campaigns for successful follow ups. We already have shown how sequences can be used as drip campaigns for putting your email follow-ups on autopilot. Easy to use text messaging.

Follow-up 132

Follow-up Contact Campaign Prospecting 132

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120