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GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. She started her career as a management consultant for PricewaterhouseCoopers.

GTM 117
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How to Leverage Customers' Social Behavior for Inbound Marketing

Hubspot

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. More importantly, how do you use it strategically to get more out of your inbound marketing campaigns? It was one bullet point. A yes or no question.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn.

Finance 77
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The Rewarding World of Small Business Consulting

Hubspot

Consultants can be an important tool for small businesses that can't afford full-time employees year-round, need a third party to solve a company issue, or want an expert to give advice and strategize. So, what would a consultant actually do? Below, let's review some services a small business consultant might perform.

Consult 66
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How to make better SEO reports for the C-suite

Search Engine Land

Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. Mention when you delivered positive returns on the amount spent on paid campaigns. financial performance for CEOs, marketing results for CMOs, etc.). This is the kind of information the C-suite wants to see.

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Mike Volpe.

Consult 78
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7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money (Video + Transcript)

SaaStr

Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. One of my favorite stories, well, I think you met this talk was Coors, the beer brand went into Spain and they took their campaign. Thank you for your honesty.