Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 123

Launch Represent Engineering CRM 123

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. TMP integrates media quality signals with in-flight optimization to help advertisers achieve better campaign outcomes. BrandRep launched an AI-powered keyword generator.

SQL 111

SQL Retail Launch Campaign 111

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Why we care.

Retail 104

Retail Networking Launch Campaign 104

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.

CTR 90

CTR Campaign Launch Represent 90

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 109

Launch Technology Technology Campaign 109

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax explained. Why we care. Getting started. Getting started. What Microsoft is saying.:

Campaign 117

Campaign Launch Networking Start-ups 117

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Chase Media Solutions was announced April 3.

Networking 92

Networking Launch Retail Construction 92

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Why we care.

Campaign 98

Campaign Launch Gaming Networking 98

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. These steps ensure credible data and create a network to amplify your event. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it.

Launch 114

Launch Promote Trust Campaign 114

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 100

Launch Retail Campaign Engineering 100

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

Launch 106

Launch Represent Campaign Gaming 106

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance.

Retail 113

Retail Networking Up-sell Consult 113

Sales Hacker

OCTOBER 14, 2021

This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers. What gains we earned from launching on Product Hunt. How to launch on Product Hunt. Get inspired.

Launch 113

Launch Product Minimum Viable Product Campaign 113

Salesforce

AUGUST 29, 2024

Back to top ) Upgrade your B2B marketing 4 Steps To Get Started With Generative AI in B2B Marketing B2B Email Marketing Best Practices: What You Need To Know Now 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Marketing Trends: AI is Here to Stay, But Can Marketers Get it Right? Second, engagement generates impressions.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “The ability to pull data from a data warehouse directly with the very seamless, automated transitions we facilitate, that for us is relatively new,” Wang said. .

Customers 114

Customers GTM Launch Campaign 114

Search Engine Land

JULY 25, 2024

You’ll evaluate all potential channels and networks (e.g., This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Getting the assets you need to launch or amplify your plan requires time and money. Develop the inventory list you’ll need for all desired or defined tactics.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. 1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing.

Niche 88

Niche Promote Lead generation Growth 88

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns. MNTN’s vision of making it as easy to run and measure CTV campaigns as simple as search or social is timely.

Launch 106

Launch Campaign Networking Service 106

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Networking Profit margin Technology 112

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Inaccurate targeting wastes campaign spend and fails to generate results. Learn more here.

Launch 106

Launch Entertainment Networking Technology 106

Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI.

Launch 87

Launch B2C Technology Technology 87

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

Launch 115

Launch Conversion Campaign Networking 115

Search Engine Land

OCTOBER 12, 2022

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.

Launch 98

Launch Networking Campaign Engineering 98

Search Engine Land

JUNE 25, 2024

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why it matters.

Campaign 75

Campaign Launch Networking 75

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Martech

APRIL 26, 2022

Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. The post Samsung Ads launches full-service offering Total Media Solution appeared first on MarTech. What it is.

Launch 98

Launch Service Negotiate Campaign 98

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Partners Club.

Retail 98

Retail Networking Strategic partnership Campaign 98

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Plus, they also need to retain existing customers and expand the affiliate network. Typically, free LinkedIn doesn’t allow you to view accounts outside of your network. ActiveCampaign.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. Imagine this scenario: Prompt: “Our marketing team is considering running a social media campaign that highlights the eco-friendly nature of one of our cleaning products.

Government 73

Government Legal Strategize Campaign 73

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? Earned Media: Consider this your partner networks. Get your tickets.

Launch 98

Launch Product Networking Niche 98

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Driving results. Get MarTech!

Campaign 83

Campaign B2B Objectives and Key Results Represent 83

ClickFunnels

SEPTEMBER 27, 2021

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. Lead Gen Strategy #4: Attend Industry Events, Build a Professional Network.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 106

Campaign A/B testing Conversion Launch 106