Sales Hacker

MARCH 30, 2025

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Startup to watch Paid – Manny Medina officially launched his new company, a business engine for AI agents, along with 10M raised. Tips for sales reps 1.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Search Engine Land

SEPTEMBER 5, 2023

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Depending on user adoption, this could significantly affect brand reach and campaign performance. The company has not commented on launching paid-for versions of Facebook and Instagram.

Territory 132

Territory Launch Campaign Engineering 132

Hubspot

FEBRUARY 27, 2020

Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. Here, let's explore how to leverage YouTube for your next direct response campaign. How to Create Effective Video Ad Creatives.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. So, we’ve gathered some answers.

Campaign 88

Campaign CTR Click Through Rate Construction 88

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. ” The ads were submitted to the awards circuit during 2013 and 2014. 1) Vodafone Fakka.

Campaign 78

Campaign Gambling Hospitality Launch 78

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Brand data.

Campaign 119

Campaign Retail Gaming Networking 119

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 117

E-commerce Sports Campaign Entertainment 117

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 115

B2B Customers Teamwork Campaign 115

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. Made by Many is a product strategy and innovation studio based in London and New York. 16 Products Launched by Ad Agencies.

Launch 78

Launch Product Retail Clients 78

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Martech

SEPTEMBER 12, 2024

This week, marketers and CX experts gathered at CX Circle New York hosted by Contentsquare with roughly 600 of the CX platform’s customers. Much of the buzz in New York was about CX innovation, and these innovations included AI adoption. Those insights can also drive new, personalized web experiences.

Customers 121

Customers Retail Education Contact 121

Hubspot

JUNE 28, 2017

Every update, from minor feature tweaks to major product launches, are pored over by a team. It’s these stories that bring to life campaigns across marketing and sales, and help us grow. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch.

Launch 78

Launch Product Objectives and Key Results Referrals 78

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 111

SQL Cross-sell Campaign Trust 111

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Martech

MARCH 24, 2022

The Whopper Detour campaign launched a major overhaul of BurgerKing’ss mobile app. I was so intrigued that I decided to do that during lunch on the campaign’s first day; it worked well and was pretty slick. Apparently, the new app was downloaded around 1.5 It was clearly a successful campaign.

Campaign 111

Campaign Pitch Technology Technology 111

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. They recently integrated DALL-E 3, their image creation tool, with ChatGPT and launched a functionality that allows ChatGPT to “see” and analyze images. Customer AMA.

Campaign 106

Campaign Construction Launch Education 106

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students.

CTR 101

CTR Campaign Promote Launch 101

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Why we care.

Sports 108

Sports Networking Technology Technology 108

Hubspot

MARCH 20, 2017

It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. This campaign, unlike an ad, isn't as easy to ignore. Again, this campaign is different than traditional marketing, because it's not just plastering a single message somewhere that's likely to be ignored.

Campaign 101

Campaign Promote Follow-up Sports 101

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. You need not create a whole new email (see the Mud Pie example below to discover how a simple copy tweak here and there might suffice).

E-commerce 119

E-commerce Objectives and Key Results Campaign Launch 119

Martech

APRIL 7, 2022

The New York event showed marketers a crash course about the metaverse and how games are part of that. He added that they weren’t sure about how a campaign could be executed at scale. Last month, Anzu helped American Eagle launch a “Members Always Club” activation in Roblox. How do we take our campaign and bring it there?

Gaming 113

Gaming Territory Campaign Launch 113

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement.

Gaming 98

Gaming Sports B2B Campaign 98

Martech

AUGUST 8, 2023

The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. Extending the series to a second season This spring, the second season of “Chiaki’s Journey” launched in order to build on the momentum and add to the saga established in Season One. “We Effie Awards. Image: Acura.

Campaign 98

Campaign Launch Strategize Promote 98

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google News – AdWords API The Google AdWords API had a good run. Gmail campaigns to stop running on June 28 2022: Nearly a year after standalone Gmail campaigns became “read-only.” WordPress 5.9

Gambling 84

Gambling Launch Engineering Campaign 84

Hubspot

JUNE 9, 2013

With the launch of new web development tools, website redesigns, and ad platform support, there were some really exciting news this week. Read more about Twitter''s new look at Mashable. New York Stock Exchange Joins Inbound Marketing Push­­, From Adweek. Download the full collection today.

Conversion 77

Conversion Launch Campaign Engineering 77

Hubspot

AUGUST 11, 2013

To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorithm changes to some fun, inspirational marketing campaigns. Trying to Reinvent Itself, Yahoo Searches for a New Look (via The New York Times ).

Launch 78

Launch Campaign Engineering Start-ups 78

Martech

DECEMBER 20, 2023

Online Marketing Made Easy With Amy Porterfield Host Amy Porterfield went from working in the corporate world to running a multi-million dollar online business and becoming a New York Times best-selling author. It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects.

Gambling 117

Gambling B2B Drivers/motivators Launch 117

Martech

MAY 15, 2023

Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. In addition to that, two years ago, the company launched 20 psychographic networks as part of its programmatic ad offering. “The podcasting boom is over.”

B2B 106

B2B Launch Networking Campaign 106

Hubspot

MARCH 30, 2015

Since joining Instagram in April 2012, he''s accumulated over 361,000 followers (and counting) and built a strong personal brand around showcasing a New York City lifestyle filled with food, fashion, and travel. Amy, you''re lucky I love you so much (but it also gave me a chance to wear my new trench) ?? But it''s authentic.

Campaign 78

Campaign Follow-up Promote Niche 78

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

ConversionXL

FEBRUARY 10, 2021

Not only that—they took things a step further and launched their Run Squad membership program. They pivoted quickly and found new ways to stay top of mind for their customers, even without foot traffic. Soon after launching their local delivery program, they were averaging over 500 orders per week. Image source ).

Retail 155

Retail Appointment Consult Non-Profits 155

Hubspot

NOVEMBER 11, 2011

When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature.

Legal 78

Legal Networking Follow-up Launch 78

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78