Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization.

Campaign 112

Campaign Niche Territory Construction 112

Search Engine Land

AUGUST 30, 2024

Depending on your company’s size and goals, you can weigh the pros and cons of niche platforms with great targeting and intent (for SaaS, maybe that’s relevant subreddits or a platform like Capterra) vs. bigger platforms with more reach and less precise targeting ( YouTube or connected TV). Where the right people spend their time.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This compatibility makes launching and testing on Reddit easier. Takeovers There are multiple types of takeovers available on Reddit, allowing you to choose between niche solutions or targeting all Redditors as part of their demographic.

X-functional 85

X-functional Niche Promote Represent 85

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? 3 Build a Niche Insurance Website. Create a Super Valuable Lead Magnet.

Niche 244

Niche Education Up-sell Start-ups 244

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

OCTOBER 20, 2021

This one is straightforward: Once you have figured out how to profitably run ads to your lead generation funnel, start scaling that advertising campaign. 2 Niche Website. Building a niche website can be a great way to bring in organic search traffic from Google. And launch your funnel! …in Just do it gradually.

Lead generation 242

Lead generation Niche Promote Up-sell 242

Hubspot

MAY 24, 2013

You’d have to buckle down and get creative to reach such a niche, digital audience. The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. To show you why this campaign is just so darn awesome and lovable, we gathered the best parts in one place.

Campaign 78

Campaign Launch Promote Niche 78

Sales Gravy

MARCH 25, 2025

Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. Identify high-potential communities (like certain LinkedIn groups or niche events) where your target ICP congregates. Keep Tweaking and Testing Even the most robust strategy will fade if you arent iterating.

B2B 88

B2B Appointment Inside sales Pitch 88

Sales Pop!

MAY 2, 2024

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

JANUARY 25, 2022

Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The majority of influencers (around 40%) have niche audiences of 5,000 or less. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech.

Campaign 98

Campaign Niche Education Launch 98

ClickFunnels

JULY 2, 2021

What you need to understand is this: The fact that the potential customer has made it all the way to the sales page where they have then rejected your offer indicates that they are likely interested in this niche, just not in that particular offer. How can you improve on those campaigns to bring in even more dream customers?

Cross-sell 246

Cross-sell Sales Niche Price 246

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. Interestingly, 72% of respondents believed that influencer marketing campaigns brought in better quality customers compared to other marketing methods. So how can you use it to launch your product? #1 2 Partner With Influencers for Your Product Launch.

Product 148

Product Niche Launch Promote 148

ClickFunnels

JANUARY 26, 2022

Say, a 75-year-old woman who enjoys knitting would be a low-quality lead for an info product business in the fitness niche that sells a workout program designed to help men put on muscle. Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Exclusive product launches. Brand ambassadors.

Niche 135

Niche Negotiate Contract Legal 135

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 98

Launch Product Networking Niche 98

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242

Hubspot

MARCH 6, 2017

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. Not so fast.

Campaign 78

Campaign Niche Promote Follow-up 78

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Generating publici ty , earning public trust, and winning clients over is especially difficult in niche industries such as the crypto industry. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 83

Campaign CTR Niche Networking 83

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 96

Promote Campaign B2C Retail 96

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Once you have an account and you’re ready to go, click the Create Your First Campaign button. Choose Campaign Type. By the time we’re done, you’ll be an expert!

Campaign 78

Campaign A/B testing Niche Start-ups 78

ClickFunnels

AUGUST 21, 2022

There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc. However, no matter what your budget is, we recommend this process: Look for promising influencers in your niche and adjacent niches. And launch your funnel! …in in just five days.

Niche 148

Niche Promote Follow-up Up-sell 148

Hubspot

MAY 6, 2020

Groups are often smaller and more niche than company pages, so it’s likely the audience is more invested in a topic. Host an exclusive product launch or post-launch education session. Want to make a splash with your next product launch? Consider launching it on Facebook Live. people using them every month.

Campaign 101

Campaign Launch Education Entertainment 101

ClickFunnels

SEPTEMBER 29, 2022

Note that you should start by targeting a small niche even if you believe that your product or service could have a much wider appeal. For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada.

Cross-sell 130

Cross-sell Launch Niche Objectives and Key Results 130

ClickFunnels

NOVEMBER 18, 2021

You need to pick a niche, then create a product line that serves as a “curriculum” for improving in that area (e.g. Then start scaling your ad campaign. And launch your funnel! …in You don’t want to sell several products that address the exact same problem (e.g. weight loss, travel hacking, online dating). in just five days.

Price 241

Price Sales A/B testing Pitch 241

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

SaaStr

OCTOBER 4, 2024

Most businesses didn’t bother with segmented campaigns because it took too much time to parse the data by hand. The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s. What matters is the dollars and amount of revenue that the campaign drove.

E-commerce 124

E-commerce Product Customers Niche 124

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

Campaign 78

Campaign CTR Non-Profits CRM 78

Martech

NOVEMBER 6, 2023

It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Target specific industries : Broad targeting can be ineffective.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

Search Engine Land

NOVEMBER 22, 2023

Another benefit of launching the website before opening is that now there’s a way to start collecting potential customer information. Being listed in local directories or niche publications can help connect your client with a new audience. Organic efforts build a digital presence, but paid campaigns amplify reach.

Niche 111

Niche Promote Clients Launch 111

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 117

Retail Campaign Strategize Strategic planning 117

ClickFunnels

DECEMBER 4, 2022

Consider what helpful information related to your niche you could offer – it should provide a solution to a problem that the potential customer is struggling with. The best way to solve this problem is to launch an email newsletter that gives you an excuse to email potential customers on a weekly basis. Helpful quick tips.

Niche 130

Niche Pitch Lead generation Promote 130

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Tell a story.

Product 101

Product Customers Launch Campaign 101