Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Defining ABM broadly. Scaling ABM with technology.

Campaign 106

Campaign Objectives and Key Results Customers B2B 106

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Unlisted videos don’t show up on your channel or in search results but can be viewed by someone with the direct link.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 106

Campaign Objectives and Key Results Angle Promote 106

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Analyzing campaign performance data. For example, you may want to: Update metadata fields to capture key data on AI usage, including prompt ID, AI model used, and percentage generated by AI vs. humans.

Government 113

Government Objectives and Key Results Campaign Legal 113

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Control is shifting to the periphery of the ads system.

Campaign 108

Campaign E-commerce Objectives and Key Results Profit margin 108

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Hubspot

MARCH 28, 2017

It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. The campaign numbers still aren’t great. I appreciate the thoroughness but… I just want to optimize my campaign.

Campaign 78

Campaign Objectives and Key Results Click Through Rate Launch 78

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Driving results. and Canada found on LinkedIn. Measurement.

Campaign 83

Campaign B2B Objectives and Key Results Represent 83

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Get MarTech!

Retail 131

Retail Niche Objectives and Key Results Technology 131

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. It is a business metric, not a campaign-level measurement.

Campaign 115

Campaign Represent Objectives and Key Results Conversion 115

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. Related content 3 Ways AI Brings You Better B2B Marketing Solutions 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Chatbots vs. AI Agents: What’s the Difference? Become an Opportunity Object expert. Let’s begin with a definition.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Heinz Marketing

MARCH 6, 2024

How do campaigns and marketing programs get produced and launched? I wrote the prompt this way because it pulls in key stakeholders we would typically see. The purpose is to outline campaign goals, target audience, budget, timelines, and key performance indicators (KPIs).

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 96

Promote Campaign B2C Retail 96

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. The key, of course, is to find the middle ground — the point at which every employee who makes up your sales organization feels fully motivated to deliver results that fuel smart growth.

Objectives and Key Results 147

Objectives and Key Results Commission Appointment Lead generation 147

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JULY 5, 2022

I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand.

Objectives and Key Results 119

Objectives and Key Results Campaign Territory Launch 119

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Relatable examples Picture this: marketing runs a successful campaign and generates plenty of leads. Sound familiar?

Growth 120

Growth Objectives and Key Results Pipeline Sales 120

Hubspot

JUNE 28, 2017

Every update, from minor feature tweaks to major product launches, are pored over by a team. It’s these stories that bring to life campaigns across marketing and sales, and help us grow. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch.

Launch 78

Launch Product Objectives and Key Results Referrals 78

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Search engines, media and blogs are key touchpoints in the online consumer journey that influence buying or content consumption behavior.

Objectives and Key Results 104

Objectives and Key Results Technique Engineering Strategize 104

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. You also risk losing revenue if you launch marketing campaigns without understanding your target audience. The key is to post consistently, and to consistently provide value.

Objectives and Key Results 131

Objectives and Key Results Campaign Launch Follow-up 131

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Development, Creation, and Launch.

B2B 74

B2B Objectives and Key Results B2C Promote 74

Martech

MARCH 11, 2024

With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns.

Objectives and Key Results 129

Objectives and Key Results Campaign Government Launch 129

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Keys to success when scaling a company [10:56]. So what do you think the keys to success are? We’re on iTunes.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Martech

DECEMBER 29, 2023

Doing this means ensuring maximum efficiency in their campaigns and media planning. While this has long been true, the increase in privacy regulation means campaign measurement and activation will be more difficult than ever. Don’t launch into a change in data architecture without fully thinking through the implications for all users.

Objectives and Key Results 119

Objectives and Key Results Technology Technology Campaign 119

A Sales Guy

FEBRUARY 1, 2021

We never expected Chamber Media to guarantee any results. We were clear with Chamber Media, that as a company we didn’t have $50,000 dollars to flush down the toilet and that we needed complete and unconditional support in ensuring that the campaign would not “fail.” The net result of Cat’s selling?

Objectives and Key Results 116

Objectives and Key Results Contract Entertainment Campaign 116

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Before you launch your ad campaign, you'll have to figure out a few things. The first question is, what's the goal of your campaign? Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

ClickFunnels

JUNE 24, 2021

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. This campaign had a 56% open rate and a 9% positive reply rate. And the next line.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215