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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

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Where are you getting your work done? Wednesday’s Daily Brief

Martech

Weber recently launched a new website for the French market and wanted to utilize its loyal audience to create more authentic content to differentiate the brand from competitors. Dr. Monica Cox , Professor, The Ohio State University. The Weber community in France was already highly engaged and active. End performative allyship.”

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How to Avoid Becoming a Marketing Fossil

Hubspot

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

These might be marketing campaigns, product features, new launches, etc. Launch sophisticated compensation plans fast Is outdated commissions management hurting your growth? Many organizations use bonuses to incentivize new hires and keep them actively engaged and motivated in the workplace. Watch the demo

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") Another manufacturing brand making it work on their pinboards is Honda.