Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Buyer helps B2B customers find products, make purchases and track orders. This is “AI for the rest of us.”

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Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. Lately, it seems like everyone is focused on AI.

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Campaign Strategize Launch Up-sell 133

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

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Launch Campaign B2B Process 121

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. Get MarTech! In your inbox.

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Launch A/B testing Campaign Technology 119

Martech

AUGUST 27, 2024

Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native Snowflake app. “When marketers build audiences for campaigns, they inherently lump together many individuals based on overly broad generalizations and their best guess on customer behavior. AI Decisioning removes the guesswork.”

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Launch Campaign Presentation Customers 124

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. 6: Sneak Peek at Our New [Product or Service]. This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: 13: She/He Said [This Product] Transformed Her/His Life.

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Launch Promote Technique Sports 300

Martech

JUNE 7, 2024

Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g.

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Launch Campaign Education Product 128

Search Engine Land

OCTOBER 8, 2024

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. Learn more About generating videos in Product Studio.”

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Product Launch Campaign Promote 84

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

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Lead generation Launch CRM Represent 107

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. What’s happening.

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Launch Represent Campaign Product 120

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? SUBSCRIBE See terms.

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Campaign Strategize Launch Engineering 123

Martech

FEBRUARY 7, 2023

From heuristics to optimization Holub described a fast fashion company he worked with that replaced an older heuristic method in their email campaigns with a new machine learning optimization strategy that generated 90% more revenue. The solution used personalization and automation to deliver these messages at scale. Get MarTech!

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Campaign Promote Launch Technology 144

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : Imagine a feminine hygiene brand with a sports product line. However, first-party data can also help with the construction of lookalike audiences.

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Campaign Niche Territory Construction 122

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said. Why we care.

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Launch Click Through Rate Campaign Engineering 113

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. How to make the most of these for your campaigns. Review of Google Product Studio in Shopify. But the bottom line: Don’t just grab the output and launch.

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Campaign Conversion Clients Technology 121

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Because going after a narrow target audience enables you to: Create products that are super helpful to your dream customers. Info products Software products. Marketing Sales.

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Niche Follow-up Up-sell Start-ups 290

Search Engine Land

JUNE 14, 2024

Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization. Pinterest Performance+, currently in closed beta, uses automation and AI to optimize campaigns for better cost efficiency. It also reduced campaign setup time by 50% thanks to automated inputs.

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Launch Campaign Technology Technology 89

Salesforce

NOVEMBER 30, 2023

Think about a product or service you recently purchased. What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Search Engine Land

MARCH 13, 2024

These updates include: Notifying creators when issues prevent tagged products from being displayed. Launching a Clips Library. Tagged product issues. YouTube now notifies users if their tagged products are not displayed due to an error or issue. Products under review. Products that have not been approved.

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Product Launch Gaming Campaign 112

Search Engine Land

MAY 7, 2024

Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. The big picture. Why we care.

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Launch Account management Campaign Up-sell 116

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion!

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They become obsessed with how it can create productivity. Fully written email campaigns. Order now and enjoy a special launch discount of 15%!

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Campaign Launch Gaming Sports 136

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting.

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Launch Angle Engineering Campaign 114

Search Engine Land

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Why we care. The report.

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Launch Niche Campaign B2B 74

Search Engine Land

SEPTEMBER 19, 2024

Time and cost are big challenges when it comes to creating good quality video content for campaigns. Video generator creates custom video content in minutes using a single product image. Live image allows brands to produce short, animated campaign images quickly. These AI-powered tools address these key challenges. How it works.

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Launch Campaign Technology Technology 85

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 136

Product Contract Drivers/motivators SQL 136

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 119

Product Objectives and Key Results Strategize Technology 119

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. Most businesses didn’t bother with segmented campaigns because it took too much time to parse the data by hand.

E-commerce 124

E-commerce Product Customers Niche 124

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

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Promote Campaign Presentation Start-ups 242

ClickFunnels

DECEMBER 13, 2021

The purpose is to get the contact details of your dream customers so that you could sell them your products and make money. Buy your product. This might seem obvious but entrepreneurs make the mistake of talking about themselves or their products all the time. It comes from paid advertising campaigns and influencer promotions.

Lead generation 263

Lead generation Promote Contact Campaign 263

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. So how do you create a winning display advertising strategy?

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Launch B2C Gaming Campaign 264

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

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Go To Market Growth GTM Product 128

ClickFunnels

NOVEMBER 10, 2021

Second , we recommend sending a survey to your existing customers — since those people have already happily purchased your products or services, they’re a great source of information. Here are three key questions we recommend including (you can adjust based on your industry and niche)… What made you buy our product/service?

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

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Campaign Launch Growth Strategize 131

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. Perhaps something like this: Pre-launch SMS. Launch email.

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A/B testing Campaign Legal Launch 115

Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. What’s next: Confidential matching is now the default for Customer Match in Google Ads.

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Launch Healthcare Finance Technology 90

Search Engine Land

JUNE 21, 2024

Campaign goals and objectives should be regularly discussed because they are the ultimate measure of success, vary among different people in the company and change over time. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

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Campaign Objectives and Key Results Clients CTR 89