Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 114

Retail Networking Transportation Hospitality 114

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.

CTR 90

CTR Campaign Launch Represent 90

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents.

Construction 114

Construction CRM Contact Follow-up 114

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., How do we bring that here?

Sports 112

Sports Gambling Entertainment Hospitality 112

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation. What’s happening.

Launch 120

Launch Represent Campaign Product 120

Martech

OCTOBER 8, 2024

He helps us launch our work faster, reducing the time we spend spinning our wheels trying to find a good starting point for writing copy. Holistic testing looks at all of the factors that go into optimizing an email campaign. We can apply these insights throughout the company because our email subscribers represent our customer base.

A/B testing 125

A/B testing Drivers/motivators Campaign Clients 125

Salesforce

AUGUST 29, 2024

For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request. For example, they can’t return a list of open sales opportunities, open support tickets, or campaign results to date.

Trust 130

Trust Represent Price Government 130

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

Launch 105

Launch Represent Campaign Gaming 105

Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. The launch represents the first leveraging of Mailchimp’s acquisition of AI platform Inspector 6 in July of this year. Image courtesy Mailchimp. Inspector 6.

Campaign 108

Campaign Represent Launch Process 108

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. It does this by running an algorithm across millions of data points that represent media partner campaign performance. This allows data-based decision-making for campaign optimization and fulfilment. Get MarTech!

Launch 106

Launch Drivers/motivators B2B Represent 106

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. If customers are channel agnostic, campaigns and customer journeys will need to become channel agnostic too. Why we care.

Launch 108

Launch Cross-sell B2C Represent 108

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. Getting started.

Launch 115

Launch Product Campaign Represent 115

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. They represent traffic that you can drive wherever you like. As I mentioned earlier, an email list represents an audience that you own and can market to directly (without gatekeepers). Social Media Campaigns.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

Campaign 102

Campaign Represent Clients Launch 102

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. And beyond your brand campaign, this is critical to your business more broadly. .

Campaign 119

Campaign B2B B2C Click Through Rate 119

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 108

Campaign E-commerce Objectives and Key Results Profit margin 108

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. It can even “showcase some blind spots that you might have in your creative campaign,” Murray said. He shared an example – a picture of a rocket launch. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

FEBRUARY 20, 2025

Not exactly a representative group. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 78

Launch B2C Technology Technology 78

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 90

Launch Represent Campaign Education 90

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 82

Campaign B2B Objectives and Key Results Represent 82

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Sales Pop!

JULY 13, 2021

Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Along with your company brand’s color palette, you should also consider how you would want your marketing campaigns to be perceived.

Hospitality 225

Hospitality Strategize Promote Campaign 225

ClickFunnels

AUGUST 2, 2021

Create marketing campaigns that truly resonate with your dream customers. For example: When Nathan Barry launched ConvertKit back in 2013, it seemed like the fledgling startup didn’t have much of a chance, given that the email marketing software space was dominated by established players such as MailChimp and Aweber.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Highspot

NOVEMBER 3, 2021

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. Marketers can tie sales content and plays to the revenue they influence, providing greater visibility into the impact of marketing campaigns on business outcomes. SEATTLE, Nov.

Launch 98

Launch Government Represent Sales 98

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. However, as talks are believed to be in the very early stages, representatives from all three brands have refused to comment just yet. having made $9.5

Launch 86

Launch E-commerce Sports Retail 86

Martech

DECEMBER 19, 2024

Green represents progress and positivity, making it effective for actions like Next step or Complete. Final checklist for crafting high-converting CTAs Before launching your CTAs, run through this checklist to maximize their effectiveness. Take these strategies and apply them to your next campaign.

A/B testing 118

A/B testing Drivers/motivators CTR Click Through Rate 118

Veloxy

NOVEMBER 15, 2022

It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. Imagine this scenario: Prompt: “Our marketing team is considering running a social media campaign that highlights the eco-friendly nature of one of our cleaning products.

Government 69

Government Legal Strategize Campaign 69

Martech

OCTOBER 20, 2022

An online cosmetic company can target campaigns for high-end skin care at customers tagged by Unity’s high lifetime value model. The post Oracle launches industry-specific AI models for its Unity CDP appeared first on MarTech. Utilities. I talk about it as connecting your business to your customer.” ” Get MarTech!

Launch 103

Launch Cross-sell Manufacturing Healthcare 103

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. This methodical approach has limitations.

Finance 97

Finance Technology Technology Drivers/motivators 97