Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. Instacart advertisers now have more options to promote their products on the platform. Why we care.

Promote 74

Promote Launch Campaign Retail 74

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 89

Retail Networking Strategic partnership Campaign 89

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. Big CPG brands can’t simply depend on big awareness campaigns and hope that trickles down to success on grocery store shelves. Video and display units.

Launch 111

Launch E-commerce Retail Campaign 111

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 91

Retail Networking Profit margin Technology 91

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. Hot Topic’s Halloween Forever Collection on Roblox.

Launch 96

Launch E-commerce Retail Gaming 96

Search Engine Land

AUGUST 8, 2023

It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future.

Launch 92

Launch Retail Campaign Engineering 92

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

Launch 86

Launch E-commerce Sports Retail 86

Martech

NOVEMBER 20, 2024

Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer. Optimization power: Leveraging AI-driven automation, this same position-less marketer can launch campaigns that adapt and optimize themselves.

Assembly Line 90

Assembly Line Customers Campaign B2C 90

Search Engine Land

APRIL 11, 2024

Fashion/Retail. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. TikTok now offers 11 verticals to choose from: Pets. Financial Services. Technology. Automotive. Professional Services.

Gambling 93

Gambling Launch Entertainment Sports 93

Martech

JUNE 8, 2022

Primary use cases, he said, include fashion, retail, CPG and media. Marketing Cloud news was less eye-catching, but included: Triggered campaign messages allowing personalized customer engagement based on product catalog and behavioral triggers. The post Salesforce launches pilot NFT cloud appeared first on MarTech.

Launch 105

Launch Commission Retail Campaign 105

Search Engine Land

FEBRUARY 27, 2023

Additional languages for automatically created assets will be launched later this year. A new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. Early adopters. Dig deeper.

Launch 89

Launch Customers Retail Campaign 89

Martech

NOVEMBER 29, 2022

This enriched data includes licensed identity, demographic, behavioral and interest data that marketers can use to improve marketing and advertising campaigns, as well as customer service functions. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Get MarTech! In your inbox.

Launch 96

Launch CRM Retail B2B 96

Salesforce

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 96

Retail A/B testing Angle Campaign 96

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time. Why we care. Get the daily newsletter search marketers rely on.

Launch 83

Launch Territory Retail Campaign 83

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. How it works. Automated optimization. Highlights. Business email address Subscribe Processing.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 109

Retail Campaign Drivers/motivators Launch 109

Martech

JULY 26, 2022

Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest. It falls at the end of October, but marketers should be activating campaigns in July to take full advantage.

Campaign 97

Campaign Retail Promote Launch 97

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 100

Non-Profits Real Estate Launch Campaign 100

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. More resources 7 Proactive Steps to Improve Customer Loyalty How to Keep Customers Hooked with Lifecycle Marketing 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before What Is Zero Copy?

Customers 72

Customers Retail CRM Healthcare 72

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. Alternatively, you have the option to showcase all products within a single campaign.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. The separation of the functions worked fairly well in a slower-moving world, with time for post-campaign results to inform the next campaign.

Campaign 115

Campaign Launch Retail Technology 115

Martech

JUNE 13, 2024

Buyer beware : Four years ago the company launched The Guide, a $230 toothbrush with Amazon Alexa built-in. Pinterest Performance+ automates and optimizes campaign creation. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments.

Retail 95

Retail Technology Technology Launch 95

Salesforce

JUNE 15, 2022

You can now connect a unified customer profile in CDP to Google Ads to activate privacy-focused advertising campaigns and gain new segment-level insights into audience affinities for smarter segmentation and planning. This updated Google integration is expected to be generally available (GA) in the months to come. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Search Engine Land

MARCH 13, 2024

This includes combining Advantage+ shopping campaigns with Shops ads. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses. in cost per purchase in their campaigns and a median increase of 10.1% Reminder ads. in conversions.

Retail 115

Retail Launch Campaign Networking 115

Martech

OCTOBER 20, 2022

An online cosmetic company can target campaigns for high-end skin care at customers tagged by Unity’s high lifetime value model. The post Oracle launches industry-specific AI models for its Unity CDP appeared first on MarTech. Utilities. I talk about it as connecting your business to your customer.” ” Get MarTech!

Launch 88

Launch Cross-sell Manufacturing Healthcare 88

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 69

Non-Profits Real Estate Launch Campaign 69

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. We also separated brand and non-brand campaigns.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

SQL 71

SQL Launch Campaign Retail 71

Martech

SEPTEMBER 12, 2024

Discover uses AI applications on first-party data to create customer segments that help inform marketers when planning campaigns. AI-driven experiences to better serve customers and employees Luxury beauty and home retailer L’Occitane en Provence uses digital experiences to connect and maintain customer contact. Dadoo asked.

Customers 103

Customers Retail Education Contact 103

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Kraft Heinz tested ads for multiple brands, including Velveeta.

Retail 82

Retail Networking Campaign Technology 82

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 105

Retail Campaign Strategize Strategic planning 105

Hubspot

SEPTEMBER 19, 2018

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's ARKit and Google's ARCore , augmented reality is no longer a future possibility for retail -- it's here. retail ecommerce sales.

Retail 76

Retail Price Technology Technology 76

TrackStreet

OCTOBER 30, 2024

They ensure that products featured in shoppable media and on where-to-buy brand websites solutions are now connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52