Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 123

Campaign Launch Growth Strategize 123

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 128

Clients Strategize Launch Technology 128

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. .” ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. Optimizing marketing campaign performance.

Strategic planning 93

Strategic planning Campaign Strategize Launch 93

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Internal testing helped me bring additional context and resources to each landing page and, finally, the confidence to launch!

CTR 132

CTR Click Through Rate Lead generation Campaign 132

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech.

Growth 119

Growth Entertainment Sports Strategize 119

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Google believes this will aid in identifying potential areas for strategic budget shifts. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode.

Campaign 113

Campaign Launch Strategize Conversion 113

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. With that, 2023 became the year of humans understanding genAIs capabilities.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. The strategic use of AI allows brands to gain a more comprehensive view of their customers. This is the true holy grail of introducing AI into marketing campaigns and initiatives.

Campaign 127

Campaign Launch Technique Strategize 127

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2.

Objectives and Key Results 115

Objectives and Key Results Government Strategize Launch 115

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. Processing. See terms.

Construction 117

Construction CRM Contact Follow-up 117

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Martech

SEPTEMBER 26, 2024

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. The changing media landscape created new opportunities for PR to thrive.

Territory 131

Territory Contact Pitch Cross-sell 131

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Territory 113

Territory Transportation Electricity Government 113

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., How do we bring that here?

Sports 115

Sports Gambling Entertainment Hospitality 115

Search Engine Land

JULY 18, 2024

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. If Google is forced to change its consent practices, it could limit the data available for ad targeting, potentially reducing the effectiveness of campaigns. Why it matters.

Commission 82

Commission Strategize Launch Campaign 82

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Campaign 137

Campaign Construction Pipeline Start-ups 137

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. Processing. appeared first on MarTech.

B2C 121

B2C Launch Gaming B2B 121

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

Strategize 117

Strategize Growth Territory Technology 117

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? In-feed ads. Shorts ads.

Campaign 123

Campaign Strategize Launch Engineering 123

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Heinz Marketing

FEBRUARY 8, 2023

So, it’s no surprise campaign spending is down across almost all channels. After that, it’s all centered on strategic implementation. Then, you could run the campaign on LinkedIn and Facebook—and you wouldn’t be wrong. Smaller campaigns have a few downsides, but the benefits far outweigh them.

Promote 108

Promote Strategize Growth Campaign 108

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. However, the ROI can be enormous.

Strategize 115

Strategize B2B Legal Launch 115

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 123

Campaign Gaming Education Technology 123

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Martech

FEBRUARY 7, 2023

It’s time to be more strategic. Focus only on a few high-return initiatives The biggest mistake that most companies make is too many projects or campaigns happening at once without evaluating the impact on the business results they are driving toward. What does this mean for marketers? Get MarTech! In your inbox.

Strategize 110

Strategize Campaign Consult Launch 110

Sales Pop!

JULY 13, 2021

Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Along with your company brand’s color palette, you should also consider how you would want your marketing campaigns to be perceived. Hues for Your Online Hub.

Hospitality 225

Hospitality Strategize Promote Campaign 225

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 112

Campaign Niche Territory Construction 112

Martech

FEBRUARY 20, 2025

Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed. Has this type of campaign been run before? ” Reply: “The group marketing laundry detergent ran a similar campaign in September of last year.

Government 75

Government Legal Strategize Campaign 75

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Demand generation Role: Drive awareness and interest through targeted campaigns.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. And beyond your brand campaign, this is critical to your business more broadly. .

Campaign 117

Campaign B2B B2C Click Through Rate 117

Martech

NOVEMBER 7, 2023

I am fascinated by the interplay between strategic and tactical decisions. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. However, you can’t just focus on tactical decisions at the expense of strategic ones.

Strategize 95

Strategize Campaign Launch Conversion 95