Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. D-ID launched a new AI-powered marketing suite.

X-functional 110

X-functional Launch Trust Technology 110

Martech

JULY 23, 2024

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. .

E-commerce 119

E-commerce Legal Pharmaceutical Trust 119

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I recommend launching your AI projects with a sense of exploration and experimentation.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. This approach helps small teams run effective, scalable campaigns without overwhelming their resources.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. These models mix in-house technology with third-party solutions. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 111

Territory Transportation Electricity Government 111

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility.

Strategize 116

Strategize Campaign Technology Technology 116

Martech

MAY 22, 2024

In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. This doesn’t just improve the efficiency of marketing campaigns; it elevates the customer experience to new heights, making each interaction feel unique and valued.

Campaign 124

Campaign Launch Technique Strategize 124

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents. Processing. See terms.

Construction 115

Construction CRM Contact Follow-up 115

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Request a free brainstorm call here.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience.

B2B 111

B2B Launch Pipeline Technology 111

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 112

Launch Campaign Trust Technology 112

Martech

AUGUST 1, 2024

It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Vimeo launched an AI-powered video translation solution that uses generative AI to translate video, audio, and captions into multiple languages while replicating the original speakers’ voices.

Technology 108

Technology Technology Campaign Drivers/motivators 108

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. This ensures alignment with market demands, leading to successful launches and sustained growth. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 116

Growth Entertainment Sports Strategize 116

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Don’t let indecision become a competitive weakness in your organization.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Martech

MARCH 13, 2025

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The tool analyzes campaign data to identify patterns that may lead to ad fatigue.

E-commerce 81

E-commerce CTR Click Through Rate Government 81

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S., How do we bring that here?

Sports 113

Sports Gambling Entertainment Hospitality 113

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 100

Objectives and Key Results Launch Campaign Growth 100

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 122

Launch Represent Engineering CRM 122

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Internal testing helped me bring additional context and resources to each landing page and, finally, the confidence to launch!

CTR 131

CTR Click Through Rate Lead generation Campaign 131

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Determine goals for your brand’s NFT campaign.

Launch 125

Launch Campaign Gaming Technology 125

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. Processing. appeared first on MarTech.

B2C 119

B2C Launch Gaming B2B 119

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. The nice thing about trends like this is they make life easy for anthropologists to date technologies. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Salesforce is 100% into Agentforce. Processing.

Launch 92

Launch Retail Campaign Engineering 92

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., GPT-3), computer vision and more.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Finding and engaging with creators and then agreeing on terms takes time.

Launch 111

Launch B2B Campaign Follow-up 111

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology. registration required).

Launch 66

Launch Technology Technology Campaign 66

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. People want to discuss and chat about the latest world event or recent technological innovation. . #6: This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7:

Promote 300

Promote Launch Technique Sports 300

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing?

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The post Klaviyo launches Klaviyo AI appeared first on MarTech.

Launch 109

Launch A/B testing Campaign Technology 109

Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

Campaign 144

Campaign Promote Launch Technology 144

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. Get MarTech! In your inbox.

Technology 123

Technology Technology Government Legal 123

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Personalized communication. Lead scoring. A/B testing.

Cross-sell 107

Cross-sell Customers UX A/B testing 107