Remove Campaign Remove Launch Remove Technology
article thumbnail

Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Processing.

Launch 111
article thumbnail

Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen.

Campaign 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256
article thumbnail

Amazon Ads launches AI-powered video

Search Engine Land

Time and cost are big challenges when it comes to creating good quality video content for campaigns. Live image allows brands to produce short, animated campaign images quickly. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. By the numbers.

Launch 85
article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. Inadequate contact inventory within universe.

article thumbnail

How to use AI in email marketing without losing the human touch

Martech

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 129
article thumbnail

Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Launch 109