Campaign Management Consulting Strategize 
Martech
OCTOBER 25, 2021
Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. From broad brush to personalized campaigns. “In
Martech
OCTOBER 26, 2021
Many of the new features are aimed at dynamic collaboration, enabling creative and marketing teams to work together on campaigns and related projects. Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. Read more here. CPGs should consolidate their data. Read more here.
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Sales Hacker
MAY 6, 2021
Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Demand generation, strategic alliances, marketing, sales, account management, customer success, and solution engineering will all roll up to the CRO to assign complete and unquestionable accountability over the revenue lifecycle.
ConversionXL
JANUARY 26, 2017
Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.
Salesforce
JUNE 29, 2022
Automating rote tasks gives workers empowerment to focus on the more strategic things they want to do, the reason they took the job,” Surprenant said. Automating financial planning and accounting functions frees up time for more strategically important things like analysis, strategy, and collaboration with stakeholders.
Hubspot
DECEMBER 5, 2019
Consultants can be an important tool for small businesses that can't afford full-time employees year-round, need a third party to solve a company issue, or want an expert to give advice and strategize. So, what would a consultant actually do? Project management consulting. Strategic planning.
Hubspot
AUGUST 24, 2011
A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. More importantly, how do you use it strategically to get more out of your inbound marketing campaigns? It was one bullet point. A yes or no question.
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