Hubspot

MAY 8, 2012

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why I came up with 10 instead. Why are these 10 marketing campaigns the best of all time? In fact, many of us (myself included) might not have even been alive when these campaigns first aired! Yeah, I am.

Campaign 78

Campaign Drivers/motivators Start-ups Product 78

Hubspot

JUNE 7, 2012

Marketing Claim to Fame: Sammy's -- er, "Tim's" -- photo was featured on a billboard campaign run by British media company Virgin Media in February 2012, with the caption, "Tim just realised his parents get HD channels at no extra cost," perfectly embodying the sentiment for which Sammy's original image is known: success.

Campaign 78

Campaign Promote Gaming Market share 78

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

AUGUST 31, 2015

So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. And for help creating effective email marketing campaigns of your own, download our free guide here. 10) Bonobos. 14) Bonafide.

Campaign 78

Campaign Promote Retail Follow-up 78

Hubspot

MAY 14, 2013

This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today ! How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle? The Results.

Campaign 78

Campaign Presentation Education Launch 78

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

AUGUST 14, 2018

But not just any old plan; a multicultural marketing plan. By appealing to the nuances that color our cultures and subcultures, we can develop targeted campaigns that attract particular people to our organizations. So consider sponsoring an ethnic event, even if it has to be a grassroots marketing campaign.

Campaign 55

Campaign Launch Market share Technology 55

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. Improving campaign performance.

Campaign 137

Campaign Start-ups Technique Technology 137

Martech

NOVEMBER 13, 2024

Despite this external recognition of marketing’s potential impact, marketing leaders often express a sense of “crisis” within their function. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Heinz Marketing

JUNE 30, 2021

What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Is there a barrier that’s been hard to get around?

Go To Market 129

Go To Market GTM Follow-up Campaign 129

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 124

Market share CRM Campaign Retail 124

Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Objectives and Key Results 132

Objectives and Key Results Campaign Growth Technology 132

Heinz Marketing

FEBRUARY 22, 2020

Marketing delivers signals both consciously and unconsciously. 7 Email Cadence Best Practices for Better Email Marketing Campaigns. Email campaigns can be massive assets, but they have to be structured the right way. Email Marketing Trends for 2020: Competitive Differentiators. 5 Ways to Increase Your Market Share.

B2B 86

B2B Market share Campaign Drivers/motivators 86

Martech

AUGUST 8, 2024

If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said.

Retail 131

Retail Networking Growth Clients 131

Martech

DECEMBER 4, 2023

This can help improve the relevance and effectiveness of ad campaigns. Advertisers should carefully assess the potential return on investment (ROI) and weigh the cost of acquiring the data against the expected benefits in terms of improved targeting and campaign performance. Format) Please include any benefits or downsides.

Campaign 119

Campaign Follow-up Market share Technology 119

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

Strategize 107

Strategize B2B Lead generation Objectives and Key Results 107

Martech

AUGUST 17, 2021

. “When submissions are succinct but concrete in their campaign summaries, show examples (i.e., ad creative where relevant) and use straight-forward English rather than marketing speak.” “When entrants share a lot of technical data around their case studies.” ” – Greg Sterling.

Engineering 122

Engineering Campaign Clients Market share 122

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 126

Legal Launch Trust Campaign 126

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 95

Objectives and Key Results Launch Campaign Growth 95

Search Engine Land

MARCH 4, 2024

These environments are closed and nontransparent, meaning that the only way for marketers to access their data is through advertising tools like Google Ads. How will the absence of third-party cookies impact PPC campaigns? Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Martech

DECEMBER 8, 2023

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. Consider the following scenario: You’re contemplating a new social media campaign to help you get closer to your revenue target.

Electricity 141

Electricity Represent Niche Campaign 141

ConversionXL

OCTOBER 7, 2021

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

ConversionXL

SEPTEMBER 10, 2018

You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate a limited return. This negatively impacts growth.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising. Social Media.

Market share 101

Market share Campaign Represent Conversion 101

Search Engine Land

SEPTEMBER 4, 2024

This article explores the growing trend of budget cuts in paid search advertising and provides practical strategies to make your campaigns more efficient, backed by real-life examples. Contextualize performance: Analyze market trends and competitor moves to optimize your campaigns.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

JULY 23, 2024

” Also this, from Joe Root, CEO and co-founder at Permutive: “There is another way for advertisers to build brand equity, grow market share and drive performance in programmatic, and it lies in publisher first-party signals and data collaboration between data owners—advertisers and media owners.

Growth 132

Growth Campaign Market share Start-ups 132

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. The Introduction stage is when the product first comes to market. The answers help define which marketing messages and channels will be most influential. Maximize market share.

Product 124

Product Price Growth Campaign 124

Search Engine Land

NOVEMBER 18, 2022

What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.

CTR 114

CTR Campaign B2B CRM 114

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

OCTOBER 6, 2024

Mass email campaigns haven’t worked for them, no have they for other vertical SaaS SMB leaders I’ve invested in. 100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share.

Up-sell 109

Up-sell Market share Promote Campaign 109

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Search Engine Land

OCTOBER 2, 2023

The platform has not kept up with new Microsoft ad features and types and Nadella said Microsoft wanted to make it easy for advertisers to transfer ad campaigns from Google to Microsoft with the click of a button. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119