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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook gets everyone on the same page. Marketing playbooks work the same. Marketing funnel.

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Is it time to rethink your Google Ads strategy?

Search Engine Land

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Understanding these patterns is like having a crystal ball for your PPC campaigns. Avoid wasting money on campaigns that are out of sync with consumer demand.

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How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

Hubspot

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. How does co-marketing work? Co-Marketing Shared Landing Page.

Campaign 101
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A co-pilot approach to genAI (with prompt examples)

Martech

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? Prompt : Deliver your specific request with detailed parameters: Create an outline for a long-form blog post about using AI to enhance marketing analytics.

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