Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 107

Market share CRM Campaign Retail 107

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

SaaStr

SEPTEMBER 1, 2023

This is pretty impressive from SMBs, but the key is that every small store, every small business does need to market and acquire customers. And to do that, they need to build a list, and do email and SMS campaigns. Klaviyo automates a ton of that from inside Shopify. #2. 110%+ NRR for 3+ Years. eCommerce alone will get them to $1B ARR.

Retail 87

Retail Market share B2B Campaign 87

Search Engine Land

FEBRUARY 2, 2023

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Hubspot

AUGUST 31, 2015

So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. And for help creating effective email marketing campaigns of your own, download our free guide here. 10) Bonobos. 14) Bonafide.

Campaign 78

Campaign Promote Retail Follow-up 78

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Hubspot

DECEMBER 17, 2020

For fashion retailers, it makes more sense to organize categories by product type, such as shoes, shirts, and pants. Product category marketing amplifies why a company is the best choice within that group of products. This Vermont-based retailer has been a big name in fly-fishing and outdoor gear since 1856. Image source.

Product 101

Product Retail Sports Campaign 101

Martech

SEPTEMBER 22, 2021

retail alcohol sales shot up as much as 55%. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Commerce Signals can tailor these audiences further to meet the needs of your campaign. Commerce Signals can help.

Non-Profits 77

Non-Profits Retail Campaign Market share 77

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 86

Campaign B2B Networking Price 86

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

JANUARY 25, 2023

Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign. An in-game ad campaign can help your brand become more visible on platforms that are relatively low competition.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Search Engine Land

MARCH 7, 2023

Bing auto-tagging comes to Shopping Campaigns, Image Extensions 2016: Ad group tracking was also enabled via the utm_content tag. Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant.

Engineering 81

Engineering Launch Networking Entertainment 81

Hubspot

AUGUST 27, 2020

If you’re wondering how often to calculate market penetration, a good rule of thumb is to calculate it after every marketing and sales campaign you run. This will highlight any changes in penetration — and, as a result, you’ll also have a better idea of the success of your campaign(s). Understanding Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Salesforce

FEBRUARY 15, 2024

Increase market share A company’s market share is the total percentage of the sales they control in the market for their products or services. Increasing market share is a clear indicator of a company’s competitiveness. of the market.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. 2010: Another warning. by Miles Carter.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

OCTOBER 10, 2022

Many vendors have upgraded the content optimization and content marketing capabilities of their enterprise SEO platforms and expanded the tools’ content marketing features. Influencer identification and campaign management. These include: Page management tools or APIs to monitor on-page content and errors.

E-commerce 89

E-commerce Engineering Retail User Experience 89

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. A meticulous dive into long-tail keywords could reveal untapped niches or local SEO opportunities waiting to be claimed by savvy online retailers. Did you know mobile commerce contributes more than two-thirds of total retail?

E-commerce 52

E-commerce Growth Retail Gaming 52

Search Engine Land

MARCH 10, 2023

Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program. Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a range of activities aimed at bringing a product or service to market successfully. These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

The 5% Institute

JULY 6, 2023

Based on this analysis, they developed targeted marketing campaigns to highlight their strengths, addressed weaknesses through sales training programs , explored new markets to leverage opportunities, and proactively adapted to changing technology to overcome threats. Is SWOT analysis suitable for all industries?

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Retail and e-commerce. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. Challengers.

CRM 97

CRM Agriculture Hospitality Healthcare 97

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Search Engine Land

FEBRUARY 12, 2023

Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5 billion “core” searches. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Objectives and Key Results 82

Objectives and Key Results Launch Engineering Commission 82

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Launch 79

Launch Legal Engineering Networking 79

Search Engine Land

JANUARY 16, 2023

2013: This included Facebook status updates, comments and shared links in addition to the Facebook content already present (Likes, photos, etc.). 2013: Paid search as a whole had a good holiday season, Adobe found, with spend by online retailers up 16% year-over-year. AdGroup-Level Impression Share Metrics Coming To AdWords.

Engineering 81

Engineering Drivers/motivators Retail Conversion 81

ConversionXL

JANUARY 18, 2022

Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Use brand marketing for awareness.

Product 110

Product GTM Construction Launch 110

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

Launch 110

Launch Product Campaign Cold Call 110

SBI

JULY 21, 2020

When in sync with the CRM and Marketing automation systems, ABM technology helps provide the coordinated insights, orchestration, and omnichannel actions that prove, through verified analytics, that this collaboration is not only worthwhile but necessary to remain competitive in today’s environment. Peter Murphy Global VP Sales, MRP.

Objectives and Key Results 56

Objectives and Key Results Pipeline Sales Technology 56

Hubspot

JANUARY 4, 2021

John Graff, Chief Marketing Officer at Sonim , predicts: "I believe 2021 will be a year that will provide significant opportunities for companies to grow/expand market share. Everything has been changed, whether it's work-from-home, education, online retail, and more.". Brands will capitalize on change.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 77

Networking Gaming Campaign Retail 77

Hubspot

SEPTEMBER 5, 2018

1893 : Retailer Sears, Roebuck, & Co. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. Coca-Cola has a brand advertising campaign that associates their product with friends, family, and fun.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

SEPTEMBER 13, 2011

Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time. Try this: Test on Google first.

Retail 56

Retail Represent Campaign Strategize 56