Campaign, Mechanical Engineering and Price

Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

JULY 30, 2018

million dollars or whatever on this particular campaign. You studied mechanical engineering in college. Just kind of curious as to hear how did you make the move from mechanical engineering into B2B marketing? Chandar P: That’s a good question. And you’ve got to be good at both, right?

Pipeline

Pipeline Mechanical Engineering Cross-sell B2C

The Art of Action by Stephen Bungay

The Lost Book of Sales

DECEMBER 30, 2021

Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Throughout the campaign he will find himself forced to make a whole series of decisions as situations arise which no one was able to predict.

Objectives and Key Results

Objectives and Key Results Drivers/motivators Follow-up Strategize

Technology Sales Today

Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

The Art of Action by Stephen Bungay

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