Heinz Marketing

AUGUST 30, 2022

To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. Reddit’s published best practices encourage broad ad campaigns targeted based on interest categories. Two channels I see as being particularly promising are Stack Overflow and Reddit.

Mechanical Engineering 111

Mechanical Engineering Campaign B2B Consult 111

Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 45

Pipeline Mechanical Engineering Cross-sell B2C 45

The Lost Book of Sales

DECEMBER 30, 2021

Trust erodes. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Running through the whole conception was the principle of trust. Hitler had never trusted his generals.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Follow-up Strategize 98