Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Search Engine Land

SEPTEMBER 17, 2024

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Key details. Reminder ads : Advertisers can now use reminder ads to nudge shoppers about sales and events, and drive in-app purchases with more frequent notifications.

Retail 89

Retail High impact Campaign Promote 89

Martech

AUGUST 6, 2024

Sometimes, as a brand, we meet people on their darkest day.” Aflac branding thrives on social media and through mass-market campaigns. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. Now, you want to talk to a human.

Promote 114

Promote Trust Referrals Service 114

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. That’s why messaging is my tip here.

Niche 98

Niche Retail Promote Follow-up 98

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JULY 23, 2024

When the need to re-use a licensed asset meets a creator’s need to be fairly paid, expensive problems might arise. A year goes by and the restaurant is successful, some of those assets are re-used in a social media campaign by a new team member who isn’t aware of the agreement. That’s scary.

Legal 112

Legal Government Promote Campaign 112

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

AUGUST 13, 2024

What is your typical planning horizon for marketing programs/campaigns? This isn’t an exhaustive list, and there are other metrics that will contribute to the ways you can monitor your organization’s progress toward meeting strategic objectives. Are your technology tools integrated?

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Martech

JANUARY 7, 2025

Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles. The bots are customized using inexpensive, low-code tools.

Launch 125

Launch Represent Engineering CRM 125

Martech

JANUARY 7, 2025

Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g., Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. Processing.

B2B 105

B2B Promote Follow-up Lead generation 105

Heinz Marketing

NOVEMBER 8, 2023

During this meeting, I presented a sales document that would help streamline their lead prioritization. The next step was to develop the strategy for building a set of sequences the sales team would assign leads to based on routing criteria and the marketing campaigns they were historically involved in. So what were we going to do?

Meeting 121

Meeting Campaign Lead generation Strategize 121

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. Re-engagement campaigns Contacts go cold over time if you don’t reach out.

Appointment 117

Appointment Follow-up Contact Start-ups 117

Martech

MARCH 26, 2025

It might mean a few extra meetings, but you’ll walk away with insights that resonate across multiple organizations. They will also promote the survey and the webinar about it. You’ll promote it, and your partners will, too, because they’ll want to get the research out. Share findings with industry media.

Launch 116

Launch Promote Campaign Trust 116

Search Engine Land

JULY 23, 2024

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Processing. See terms.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Uses a promotion code to track the event registration for attribution purposes. Read on to hear my tactics for ending a sales email.e

Closing 85

Closing Quota Healthcare Tradeshows 85

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Social Media Campaigns. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Sales Hacker

AUGUST 4, 2021

How to ensure effective sales-marketing meetings. To facilitate a smooth transitional process between marketing and sales, business owners need to think about how to make meetings between sales and marketing impactful and effective for all involved. Consider what type of meeting should take place. Initial preparation.

Meeting 135

Meeting Appointment Sales Growth 135

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend.

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

SaaStr

JANUARY 3, 2025

If you missed part 1 of this interview, you can catch up on their conversation about the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Internal promotions carry much lower risk than external hires. ” Bet more on home-grown talent (if you can.) Lean into self-motivated talent.

Promote 111

Promote Growth Drivers/motivators Engineering 111

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. “Now, The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Meeting 118

Meeting Customers Cold Call Territory 118

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. Such a solution helps kickstart the effort to maximize face-to-face meetings weeks, if not months before a territory visit. Send Drip Campaigns. This is especially true after a hiatus of sorts during Covid.

Territory 246

Territory CRM Sales Contact 246

Martech

DECEMBER 6, 2024

Dig deeper: Meet my research team: Gemini, ChatGPT and Perplexity Creating an outline for your blog post Your blog post begins to take shape in the outline phase where generative AI can be invaluable. Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Business email address Sign me up! Processing.

Niche 88

Niche Promote Lead generation Growth 88

ClickFunnels

DECEMBER 13, 2021

Note that a person has to meet both of these criteria to be considered a lead. It comes from paid advertising campaigns and influencer promotions. We recommend you start by learning to run Facebook Ads campaigns. More and more businesses are using influencer marketing to promote their products. What Is a Lead?

Lead generation 263

Lead generation Promote Contact Campaign 263

Martech

FEBRUARY 7, 2025

Vendors often offer significant discounts and concessions during this period to close deals and meet their goals, and this was the case for us. In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. I still think about it today.

Contract 104

Contract Non-Profits Hospitality Negotiate 104

Veloxy

NOVEMBER 16, 2022

According to Campaign Monitor, a good response rate should be 10%. Create a cold email campaign. Create a list of unresponsive leads in Salesforce, add them to an email campaign, and schedule the email to be sent first thing in the morning. Create a cold email campaign. Schedule a meeting with your marketing team.

Cold Call 246

Cold Call Territory Campaign Prospecting 246

ClickFunnels

OCTOBER 24, 2021

Meet the Value Ladder Sales Funnel. Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? The Value Ladder sales funnel has four stages: Bait.

Lead generation 246

Lead generation Real Estate Niche Promote 246

Salesforce

NOVEMBER 17, 2023

Whether it’s your first time planning a sales meeting agenda or your 100th, this time is yours to connect with and support your team. As a sales leader, meetings with your whole team of reps can be a valuable health check for your business — but they can also waste salespeople’s valuable time selling.

Meeting 105

Meeting Drivers/motivators Sales Quota 105

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. Your email marketing campaigns need to be data-driven if you want them to be effective.

Price 219

Price Commission Referrals A/B testing 219

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. The following are a few strategies I’ve seen my customers use to meet the challenge: 1.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts.

Assembly Line 73

Assembly Line Manufacturing Campaign Education 73

Search Engine Land

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Lead Fuze

MAY 26, 2023

Knowing how to promote your digital marketing agency effectively is crucial for attracting new clients and increasing revenue. So let’s dive in and discover how to promote your digital marketing agency like never before! Overall, collaborating with industry influencers is a great way to promote your digital marketing agency.

Promote 90

Promote Niche Referrals Clients 90

Veloxy

FEBRUARY 15, 2022

Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. Field sales is the strategy where salespeople meet with the customer in person, focusing on both business development and account management. But what does tomorrow hold for field sales?

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

ClickFunnels

OCTOBER 20, 2021

Note that a potential customer needs to meet both of these criteria to be considered a lead. This one is straightforward: Once you have figured out how to profitably run ads to your lead generation funnel, start scaling that advertising campaign. 3 Offline Promotion. Here are three ways to do it: #1 Paid Advertising. …etc.

Lead generation 242

Lead generation Niche Promote Up-sell 242