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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
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How to Launch on Product Hunt for Extra Revenue

Sales Hacker

During our first campaign, we offered a big discount on our services. To appear on the first page, you have to get your product submitted by a trusted hunter or get promoted by Product Hunt moderators. How many visits did the Product Hunt campaign bring you? Ask every team member to promote the launch.

Launch 112
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Finally, campaigns may need a local makeover as part of an international ecommerce expansion. Decide on your approach for campaigns and promotions. Brands may want to leverage a minimum viable product approach to fast-track a global ecommerce expansion. Your localization checklist. Activate and launch.

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5 Marketing Lessons from Netflix

Hubspot

Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. Instead, it was only a small portion of its content, but that didn't stop the company from actively promoting it to new and existing users.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
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How to create a link building strategy

Search Engine Land

Learn a method for applying helpful strategy and planning insights to your situation and turn it into actionable steps for your next link building campaign. Identify 5+ MVP (minimum viable product) AI tools that can drastically improve the employee review process to improve quality and reduce time. What is a strategy?