Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon.

E-commerce 112

E-commerce A/B testing Retail Represent 112

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We And then we made alliances…introducing people to new sources of data, to new sources of representation and scale.”. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 115

Retail Drivers/motivators Legal Contract 115

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 110

SQL Cross-sell Campaign Trust 110

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Why we care.

Sports 107

Sports Networking Technology Technology 107

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

Angle 100

Angle Manufacturing Non-Profits Campaign 100

Sales Hacker

AUGUST 9, 2021

iboss is a cloud security company that provides network security as a service delivered in the cloud, and as a complete SaaS offering. ActiveFence is a computer software provider that specializes in detecting malicious content such as hate speech, disinformation campaigns, fraud, and other harmful activities online, at scale.

CRM 121

CRM Growth Networking Government 121

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice.

Transportation 98

Transportation Gambling Networking Technology 98

Hubspot

AUGUST 19, 2016

Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. But what is it, exactly?

Campaign 78

Campaign Healthcare Represent Promote 78

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice.

Transportation 100

Transportation Gambling Networking Technology 100

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Inaccurate targeting wastes campaign spend and fails to generate results.

Launch 105

Launch Entertainment Networking Technology 105

Hubspot

AUGUST 4, 2020

That way, instead of spending time and money to make a campaign about the phones a screen protector is great for, the cooperative partnership drives leads and sales in a more organic way. Whether the partnership is with direct competitors or complementary ones, all can enjoy the exposure and business a cooperative marketing campaigns offer.

Customers 101

Customers Sports Gaming Price 101

Hubspot

JANUARY 3, 2013

but take every safeguard possible before launching the campaign, lest you turn out like one of these cautionary tales. Great news for Nintendo, right? Right -- until your mascot is walking around New York City getting arrested for frisky business. And hey, at least this marketing fail leveraged a social media network!

Promote 78

Promote Networking Campaign Launch 78

Search Engine Land

DECEMBER 11, 2023

These settings changes are quick and simple and will ultimately boost your campaign performance and increase the spread of your budgets. Turn off or heavily vet auto-applied suggestions If you’ve spent time on the Google Ads platform over the last few years, you are likely familiar with campaign optimization scores and recommendations.

Real Estate 123

Real Estate Campaign Clients Represent 123

Hubspot

FEBRUARY 26, 2020

Radio networks work together and bounce content from site to site. For instance, a campaign uncovering popular baby names through generations saw coverage on the iHeart Radio network and was a top performer for our client when it came to natural syndication. The major draw?

Territory 100

Territory Drivers/motivators Finance Networking 100

ConversionXL

FEBRUARY 3, 2017

What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Beware of Affiliate Networks.

Profit margin 116

Profit margin Commission Networking Referrals 116

Hubspot

MAY 15, 2017

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? Here’s a good example from New York Magazine. As it turns out -- no. 1) Facebook.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

NOVEMBER 11, 2011

When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature.

Legal 78

Legal Networking Follow-up Launch 78

Hubspot

FEBRUARY 27, 2014

Imagine you''re planning your next New York City regional alumni event and you want to search for a restaurant that your Red Sox loving alumni would enjoy. And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups.

Territory 78

Territory Education Networking Campaign 78

Hubspot

APRIL 24, 2015

Double Tap" was released in November 2014 and features the famous rapper 2 Chainz, a partnership Sparks secured thanks to Remi's respected reputation and deep network in the urban music scene. Remi's work in getting Sparks' music right was the baseline from which she could start developing her new brand. Image Credit: AudioMack.

Campaign 78

Campaign Follow-up Entertainment Gaming 78

Martech

MAY 15, 2023

Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. In addition to that, two years ago, the company launched 20 psychographic networks as part of its programmatic ad offering. “The podcasting boom is over.”

B2B 106

B2B Launch Networking Campaign 106

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. On paid social, advertisers have a lot of opportunity to optimize their campaigns. When you create an ad campaign, your first step is to choose your campaign’s goal.

Networking 101

Networking Promote Click Through Rate Campaign 101

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

JUNE 14, 2021

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. The council has a network of more than 1,750 corporate members and has matched more than 12,000 minority-owned businesses with these member corporations. Apply for Minority Business Grants.

Government 100

Government Agriculture Territory Finance 100

SaaStr

NOVEMBER 26, 2019

As everyone left to work for an investment bank in California or New York that summer of ’99, I went to work at a startup in Ann Arbor. To go from that to where I’m on the phone with CSOs or network engineers now and I hear them say, “I love you guys. So The New York Times was breached a couple of years ago.

Inside sales 117

Inside sales Sales Up-sell Pipeline 117

ConversionXL

JANUARY 18, 2022

Sprout Social research shows that 55% of people learn about new brands on social networks , and 68% agree that they enable them to interact with companies. In a New York Times study, a research group looked at the psychology of sharing. The New York Times study also looked at what drives people to share content.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. The unique user base of professionals and students makes the social networking service a hub for business and networking. Use LinkedIn Audience Network to identify potential reach. Set aside enough to run a full campaign.

B2C 101

B2C Networking Entertainment Education 101

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. The New York Times.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

JUNE 9, 2013

Read more about Twitter''s new look at Mashable. New York Stock Exchange Joins Inbound Marketing Push­­, From Adweek. We know that content is a big piece of the inbound marketing puzzle, and it looks like the New York Stock Exchange is hopping on the bandwagon. Download the full collection today.

Conversion 77

Conversion Launch Campaign Engineering 77

Hubspot

FEBRUARY 14, 2012

For example, Barracuda Networks is a security, networking, and storage solutions company that provides most, if not all, of its services to other businesses. This could work for Barracuda Networks, because it is an easy addition to an existing marketing campaign. You can create a new list at https://foursquare.com/lists.

B2C 78

B2C Networking B2B Promote 78

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Search Engine Land

MARCH 21, 2023

Display Gets Its Own Interface, New Keyword Targeting In AdWords 2012: The new interface was built to run display campaigns and enable advertisers to bid, target and optimize display campaigns in one place. Bing Updates iPhone App 2010: Including private search option as well as search history options, and more.

Appointment 81

Appointment Engineering Sports Campaign 81

Hubspot

JANUARY 25, 2012

Roughly half of them will root for the New York Giants and half for New England’s Patriots. For instance, a New York-style pizza or a bowl of New England clam chowder; or, a Jersey Shore hairstyle or a stylish Cambridge classic cut. If so, will it be a mobile campaign? 116,000 a Second?

Gaming 76

Gaming Promote Campaign Networking 76

Hubspot

SEPTEMBER 9, 2013

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Indiegogo is a crowdfunding site for a variety of businesses and individuals, but also with a dedicated category to verified nonprofits looking to fund their campaigns.

Price 78

Price Campaign Education CRM 78

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 84

Gambling Launch Engineering Campaign 84

Hubspot

OCTOBER 19, 2018

Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. Some found that, amongthe false news content present on the site, engagement with it had also gone down. Three Studies of Facebook's Fight Against False News.

Campaign 78

Campaign Presentation Networking Follow-up 78

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. the New York Times) to sell fake ad inventory.

E-commerce 101

E-commerce Commission Campaign Niche 101

Hubspot

FEBRUARY 27, 2017

February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. That's the key lesson from Snuggle's Valentine's Day campaign, which allows you to customize videos of the brand's teddy bear mascot serenading photos of your loved ones (or just co-workers you really want to freak out).

Campaign 78

Campaign Gaming Represent Follow-up 78