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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen. First seen.

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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Email: Business email address Sign me up!

Launch 112
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How to overcome bias in PPC for better ad performance

Search Engine Land

Ad platforms heavily promote them and don’t require as much manual intervention. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Initially, these campaigns often drove branded queries, sparking debates about their true value.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

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Marketing Campaigns and Supply Chain

Heinz Marketing

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

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