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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. Why we care. and Puerto Rico.

Retail 98
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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How to use podcasts for natural link building

Search Engine Land

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Processing.

Niche 101
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 135
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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Enable speakers and employees to promote your event.

Promote 101
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How SEO and digital PR can drive maximum brand visibility

Search Engine Land

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

But how can you harness the full potential of this feature to boost your networking and business efforts? Understanding LinkedIn InMail: Definition and Purpose LinkedIn InMail is a premium messaging feature that enables LinkedIn users to communicate with professionals outside their network.