Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 117

Retail Networking Customers E-commerce 117

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Networking Profit margin Technology 112

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. For advertisers, the Campaign Manager streamlines campaign creation, allowing tailored bids and optimization with dynamic pacing, suggested bids, and real-time reporting.

Retail 107

Retail Gaming Campaign Engineering 107

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 116

Retail Networking Customers E-commerce 116

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand.

Retail 104

Retail Networking Launch Campaign 104

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 111

SQL Retail Launch Campaign 111

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. Kochava: Lyft can now provide real-time attribution from their campaigns to digital outcomes using Kochava for Publishers. Measurement partnerships.

Retail 71

Retail Networking Campaign Technology 71

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. Nowadays, social networks are great assistants in increasing sales. The consumer no longer needs to go to an online store or marketplace.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks.

Retail 98

Retail Networking Campaign Launch 98

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Retail media networks aren’t just happening at retailers.

Retail 98

Retail Networking Launch Campaign 98

Martech

DECEMBER 9, 2024

Workshops and meetups: Look for local workshops or meetups where you can learn from experienced videographers and network with fellow creators. Context) You are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. Hashtag campaigns: Create a unique hashtag to track submissions.

Retail 108

Retail Sales Campaign Trust 108

Heinz Marketing

AUGUST 11, 2021

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 122

Campaign Manufacturing Transportation Promote 122

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Launch Campaign Contact 106

ConversionXL

JULY 5, 2013

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. Basically, email retargeting shows ads across various display networks, based on the emails your subscriber opens. What is Email Retargeting?

Networking 123

Networking Retail CRM Campaign 123

Martech

MARCH 6, 2025

Jivox released an AI-powered creative compliance tool for retail media ads. The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines. AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising.

Launch 97

Launch Retail Campaign Engineering 97

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80

Retail Networking Engineering Closing 80

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Lucky serves a very densely populated, traditionally urban consumer market.

Retail 80

Retail Networking Technology Technology 80

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

Retail 87

Retail Networking Campaign Consult 87

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Retail 117

Retail Networking Education Promote 117

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 93

Campaign CTR Retail Networking 93

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Why we care. Expanded reach and measurement.

Retail 120

Retail Networking Campaign Consult 120

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. A solution meant to fix one problem often expands into a sprawling network of related tools. They study it, map it out, and then look for the right tool to solve it. When it works, this approach delivers significant results.

Finance 101

Finance Technology Technology Drivers/motivators 101

Martech

NOVEMBER 18, 2022

Retail media networks. Nearly two thirds (61%) of these decision makers are considering placing ads in retail media networks. As a result, spend on retail media networks is expected to climb 28.4% Also, 91% of advertisers are looking to leverage the retail media network with onsite ads.

Retail 115

Retail Networking B2B Growth 115

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. In-store network. Why we care. Image: Cooler Screens.

Retail 104

Retail Networking Campaign Technology 104

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Successful campaigns. Email campaigns topped the list of marketing channels that yielded the highest return, with 171% increase in revenue contribution lift. billion the second day. Why we care.

E-commerce 125

E-commerce Growth Retail Promote 125

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Imagine you’re a clothing retailer. lift in ROI.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Hubspot

SEPTEMBER 8, 2011

Building a successful location based marketing campaign. Offering incentives for sharing with your networks. Building a Successful Location Based Marketing Campaign. "We Here are Aaron's Five Golden Rules for creating a successful location based marketing campaign: 1. Offering Incentives for Sharing With Your Networks.

Campaign 72

Campaign Retail Networking Start-ups 72

Hubspot

MARCH 26, 2015

Then, social commerce represented some $3 billion in retail sales. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. in sales for retail brands. millennials are on Facebook.

Networking 78

Networking Retail Promote Follow-up 78

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Breaking down the carbon cost of an advertising campaign. Digital initiatives account for 3.5% Disclosure: I work at fifty-five.).

Transportation 127

Transportation Intrinsic Campaign Networking 127