Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
Hubspot
DECEMBER 19, 2018
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? Based on our data, we tied the most prevalent behaviors found on each of the six social network we studied (see figure 1).
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