Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Let’s break that down; but first a quick look at recent history.

E-commerce 106

E-commerce B2B Consult Engineering 106

Heinz Marketing

MAY 10, 2019

When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Is this database able to provide you that list of IT Directors in software companies that have more than 100 employees, with $500M or above in revenue, located in New Hampshire?

Contact 88

Contact B2C B2B Campaign 88

Search Engine Land

MARCH 21, 2023

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. Essentially, these campaigns target the same keywords and use the same ads. Below average. 6.308888889 Maine 5.411764706 65.88

CTR 82

CTR Campaign Represent Click Through Rate 82

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Salesforce

DECEMBER 17, 2024

With a clear ICP, marketing teams can develop personalized lead nurturing campaigns that speak directly to the needs and pain points of your target customers. If your ICP highlights key factors such as company size, budget, or industry, your sales teams can focus outreach and sales efforts on the best prospects.

Prospecting 52

Prospecting Customers Territory E-commerce 52

Hubspot

OCTOBER 19, 2015

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. This is a perfect campaign for college kids, who love to put photos up on their dorm room walls. 2) Dartmouth College.

Angle 78

Angle Sports Campaign Promote 78

Search Engine Land

NOVEMBER 29, 2022

These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. Sites with large and well-established doorway campaigns might see a broad impact from this change.”. It would begin to look pretty spammy and repetitive if done for the roughly 234 towns in New Hampshire.

Territory 100

Territory Engineering Retail Promote 100

Search Engine Land

JANUARY 8, 2023

2008: Google mapped the results of the New Hampshire U.S. 2008: New features included Keyword Expansion, Keyword Search Volume Historical and Forecast, Keyword Buzz and more. 2012: Tips For Managing Negative Keywords In PPC Campaigns by Matt Van Wagner. Google Changes Referral Policy For AdSense Referrals. by Gus Spathis.

Referrals 83

Referrals CTR Launch Engineering 83

Hubspot

MAY 3, 2018

Nashua, New Hampshire is a quintessential New England city. It's easier than ever for you to sync your data from Shopify into HubSpot, using it to seamlessly personalize your marketing campaigns. How can this be? I’ll tell you, but first let's start from the beginning.

Niche 78

Niche Price Up-sell Retail 78

Salesforce

DECEMBER 12, 2024

Many organizations use bonuses to incentivize new hires and keep them actively engaged and motivated in the workplace. These might be marketing campaigns, product features, new launches, etc. The goal of this type of bonus is to encourage employees to come forward with their good ideas and to solicit new perspectives.

Non-Profits 94

Non-Profits Objectives and Key Results Commission Territory 94

Hubspot

NOVEMBER 16, 2012

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. In New Hampshire, for example, there are 10 stores.

Technique 78

Technique Territory Campaign Start-ups 78

Salesforce

FEBRUARY 3, 2025

Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads. Lead nurturing The process of developing relationships with buyers at every stage of the sales funnel until they become customers.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59

Heinz Marketing

SEPTEMBER 21, 2020

Matt: Any natural disasters we need to know about up in New Hampshire right now? We’ve got a head of strategy, Cheri Keith. Cheri, thanks so much for joining us today. Cheri: Thanks for having me, Matt. You guys doing okay? Cheri: We’re okay right now. Talking today with Cheri Keith.

Pipeline 114

Pipeline Sales Start-ups Clients 114

Salesforce

MARCH 1, 2024

While a SPIFF rewards individual salespeople for exceeding their personal sales quotas, a SPIV ( S ales P rogram I ncentive V oucher) incentivizes teamwork.

Commission 52

Commission Teamwork Drivers/motivators Territory 52

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

Campaign 78

Campaign Technique Represent Follow-up 78

Salesforce

JANUARY 30, 2025

This helps you hone in on the best messaging for your campaign. Powerful pre-headers: The line of text that follows the subject line should include an industry insight, statistic, or message that will capture the recipient’s attention. Apply the more successful email to the remaining 80% of your outreach.

A/B testing 52

A/B testing Territory Prospecting Referrals 52

Search Engine Land

APRIL 18, 2023

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

Government 82

Government Legal Contract Campaign 82

Hubspot

APRIL 13, 2015

1) 36 Hours on the Fake Campaign Trail With Donald Trump. In this long read, BuzzFeed''s McKay Coppins spends some quality time with Trump as he travels on his private jet (with gold-plated seatbelts) from New Hampshire to his 17-acre Florida estate. The 8 Best BuzzFeed Long Reads. Image Credit: BuzzFeed.

Hospitality 78

Hospitality Campaign Technique Promote 78