article thumbnail

Inclusive marketing resources to strengthen your brand’s messaging

Martech

Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well. Here are a number of resources for brands to consider as they build inclusivity and diversity into their organizations and campaigns.

Promote 112
article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. To enact this campaign, the company sends out promotional email blasts to its subscribers. In other words, it was tone-deaf.

Campaign 101
article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for advertisers and better innovation – which could also possibly mean the creation of new ad tools. What’s happening?

article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Martech

Refined measurement: Netflix will partner with third-party providers to expand advertiser measurement capabilities and enable campaign verification. I saw repeat ads from Capital One and a university in Southern New Hampshire, as well as ads for both Huggies and Pampers in back-to-back episodes of ‘The Simpsons.’”

article thumbnail

Marketing beyond boundaries at Opticon

Martech

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Let’s break that down; but first a quick look at recent history.

article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

Refined measurement: Netflix will partner with third-party providers to expand advertiser measurement capabilities and enable campaign verification. I saw repeat ads from Capital One and a university in Southern New Hampshire, as well as ads for both Huggies and Pampers in back-to-back episodes of ‘The Simpsons.’”