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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. To enact this campaign, the company sends out promotional email blasts to its subscribers. In other words, it was tone-deaf.

Campaign 101
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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. In New Hampshire, for example, there are 10 stores.

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Doorway pages: An SEO deep dive

Search Engine Land

These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. Sites with large and well-established doorway campaigns might see a broad impact from this change.”. Spammy city/region pages. Types of doorway pages. The pages all funneling users to a “Contact Us” page.

Territory 100
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This day in search marketing history: January 9

Search Engine Land

2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories. 2008: Google mapped the results of the New Hampshire U.S. 2008: New features included Keyword Expansion, Keyword Search Volume Historical and Forecast, Keyword Buzz and more.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing 59
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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

Many organizations use bonuses to incentivize new hires and keep them actively engaged and motivated in the workplace. These might be marketing campaigns, product features, new launches, etc. The goal of this type of bonus is to encourage employees to come forward with their good ideas and to solicit new perspectives.