Martech

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. A year later, Netflix is still working to improve advertisers’ experiences. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

User Experience 106

User Experience Manufacturing Sports Engineering 106

Search Engine Land

DECEMBER 6, 2023

Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. A year later, Netflix is still working to improve advertisers’ experiences. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

User Experience 100

User Experience Manufacturing Sports Engineering 100

Search Engine Land

MARCH 21, 2023

We will dive into each quality score factor and explore how they impact your overall campaign and account success. These scores are determined based on how your campaign did against comparable advertisers. Essentially, these campaigns target the same keywords and use the same ads. Below average. 6.308888889 Maine 5.411764706 65.88

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

NOVEMBER 29, 2022

These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we'll soon launch a ranking adjustment to better address these types of pages. The pages all funneling users to a “Contact Us” page.

Territory 100

Territory Engineering Retail Promote 100