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How to build a hyper-precise audience-first ad campaign

Martech

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization.

Campaign 110
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3 Lead Generation Solutions That You Should Be Aware Of

ClickFunnels

I’ve been working with REISift, a SaaS company in the real estate investing niche, since the beginning of this year (2021). per click along with a 25% conversion rate on your sales funnel (pretty reasonable numbers for a lead-gen campaign), you could spend $500 to get 250 high-quality leads. It takes a bit of time to start working.

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The Most Magical Moments From the Arrested Development Launch Campaign

Hubspot

You’d have to buckle down and get creative to reach such a niche, digital audience. The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. To show you why this campaign is just so darn awesome and lovable, we gathered the best parts in one place.

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What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Hubspot

It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. As niche as it might seem, there are actually a few sub-categories of guerrilla marketing, as outlined by the firm ALT TERRAIN : Outdoor Guerrilla Marketing. Types of Guerrilla Marketing.

Campaign 101
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The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

Hubspot

Since joining Instagram in April 2012, he''s accumulated over 361,000 followers (and counting) and built a strong personal brand around showcasing a New York City lifestyle filled with food, fashion, and travel. Amy, you''re lucky I love you so much (but it also gave me a chance to wear my new trench) ?? But it''s authentic.

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. As a result of this campaign, ESCP Europe saw over two million impressions from potential students.

CTR 101
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4 of the Biggest Advertising Trends of 2016

Hubspot

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

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