Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. The campaign was continued for the 2014 Winter Olympics. 1) Vodafone Fakka. 6) Daily Twist.

Campaign 78

Campaign Gambling Hospitality Launch 78

Martech

SEPTEMBER 12, 2024

This week, marketers and CX experts gathered at CX Circle New York hosted by Contentsquare with roughly 600 of the CX platform’s customers. Much of the buzz in New York was about CX innovation, and these innovations included AI adoption. Those insights can also drive new, personalized web experiences.

Customers 130

Customers Retail Education Contact 130

Hubspot

MAY 24, 2013

The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. The campaign is creative and clever -- each piece pulling you further down the funnel to the final point of conversion: watching Arrested Development on May 26. InsertMeAnywhere.biz.

Campaign 78

Campaign Launch Promote Niche 78

Martech

JANUARY 11, 2024

In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. B2B email campaigns Email campaigns aren’t just for consumer brands. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 135

Profit margin B2B Campaign Retail 135

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Hubspot

JULY 5, 2015

21 of the Most Inspiring Ad Campaigns of the Last 12 Months. This memorable campaign featuring Gisele Bundchen for Under Armour has her fighting off a onslaught of negative comments from social media. The campaign was created by Droga5. The campaign was created by adam&eveDDB London. 4) I Will What I Want. Integrated.

Campaign 78

Campaign Sports Retail Promote 78

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 122

SQL Cross-sell Campaign Trust 122

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Previous campaign history (e.g., attended a webinar on said topic).

B2B 136

B2B Cross-sell Campaign CRM 136

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

FEBRUARY 26, 2020

Instead of focusing on a broad campaign, however, local PR is a chance to tailor that campaign close to home, boosting its impact among your local community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Local PR examples.

Angle 100

Angle Manufacturing Non-Profits Campaign 100

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Why we care.

Sports 119

Sports Networking Technology Technology 119

Hubspot

MARCH 20, 2017

It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. Leveraging the audience of an in-progress event -- like a concert or a sporting game -- to promote a product or service in a noticeable way, usually without permission from the event sponsors. 2) The GRAMMYS.

Campaign 101

Campaign Promote Follow-up Manufacturing 101

ConversionXL

JUNE 6, 2016

One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. But can you turn a detractor into a promoter? The caveat?

Promote 59

Promote Retail Follow-up Service 59

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

CTR 101

CTR Campaign Promote Launch 101

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. The concept of content advertising is a relatively new one. How many of them are likely to buy?

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. ” looks friendly and unthreatening and implies the damage from the earlier campaign wasn’t that bad. You need not create a whole new email (see the Mud Pie example below to discover how a simple copy tweak here and there might suffice).

E-commerce 130

E-commerce Objectives and Key Results Campaign Launch 130

Hubspot

APRIL 26, 2017

Danish actor Mads Mikkelsen ponders the secret source of his home country's enviable happiness in Carlsberg's latest UK campaign. The poor guy in question, Loyiso Madinga, is promised a free trip to New York if he can survive a weekend with Babybot unscathed. 5) The New York Times. 2) Carlsberg. 7) Entourage.

Construction 78

Construction Territory Campaign Promote 78

Hubspot

MARCH 30, 2015

The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he''s partnered with, like Hyatt, Equinox, and Thom Browne. I''m not showing the dirty dishes in my kitchen sink," he told us in New York. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

Veloxy

AUGUST 29, 2023

Let’s say that you are a field sales representative from a company that is based in New York City. You can do more research on what people in that age group are interested in and then try to center your marketing campaign around those interests. You have two options to do this.

Represent 130

Represent Networking Gaming Real Estate 130

Hubspot

JANUARY 3, 2013

but take every safeguard possible before launching the campaign, lest you turn out like one of these cautionary tales. Great news for Nintendo, right? Right -- until your mascot is walking around New York City getting arrested for frisky business. 1) Mario (Adult) Party. Remember playing Mario Kart when you were a kid?

Promote 78

Promote Networking Campaign Launch 78

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values. Product promotions and releases.

Promote 101

Promote Manufacturing Education Gaming 101

Search Engine Land

DECEMBER 7, 2023

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. Starting Dec. Why we care.

Gambling 83

Gambling Gaming Sports Campaign 83

Martech

NOVEMBER 12, 2021

There was a lot of discussion about Amazon’s algorithms at the AMZ Innovate event for Amazon sellers in New York City this week. These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting.

Cross-sell 115

Cross-sell Manufacturing Price Presentation 115

Search Engine Land

MAY 4, 2023

If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. Account structure: Make sure your campaigns are designed to cater to different audiences Here is where the tedious grunt work comes in.

Campaign 89

Campaign CRM Angle UX 89

Hubspot

JANUARY 30, 2017

If anyone knows a thing or two about defying expectations for their age, it's ballerina Alessandra Ferri , who appears in No7's latest campaign for an anti-aging serum. Promoting a message of global fellowship, this ad for Expedia follows a woman through a lifetime of purposeful travel. 9) New York Lottery. 5) Expedia.

Entertainment 78

Entertainment Gaming Retail Campaign 78

ConversionXL

JANUARY 18, 2022

In a New York Times study, a research group looked at the psychology of sharing. The New York Times study also looked at what drives people to share content. Use this to build your sub-brand framework that every digital marketing campaign must follow. Promotional posts work to capitalize on their success.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Pointclear

FEBRUARY 4, 2014

This provides an excellent opportunity to respond in kind, with campaigns of information that directly address those needs. Say you have a promotion based on a statistical test of two types of content. Then there’s optimization techniques that perfect campaigns through multivariate testing.

A/B testing 95

A/B testing Technique Campaign Prospecting 95

Hubspot

MARCH 27, 2017

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? With AMC's Mad Men celebrating the 10th anniversary of the premier this year, it seems like the perfect time to revive one of Don Draper's memorable ad pitches: his rejected Pass the Heinz campaign. No worries -- we've got you covered.

E-commerce 78

E-commerce Campaign Pitch Government 78

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers.

Profit margin 116

Profit margin Commission Networking Referrals 116

Hubspot

DECEMBER 19, 2016

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

Promote 78

Promote Campaign Niche Legal 78

Hubspot

OCTOBER 12, 2016

In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign. Why Launch an Instagram Ad Campaign. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business.

Promote 78

Promote Campaign Launch Presentation 78

Martech

AUGUST 8, 2023

The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. Anime and car fans can see the new episodes on YouTube. The series is also promoted on digital car and lifestyle properties, social media, streaming and outdoor in key U.S. Effie Awards. Image: Acura. Image: Acura.

Campaign 98

Campaign Launch Strategize Promote 98

Hubspot

FEBRUARY 26, 2020

For instance, a campaign uncovering popular baby names through generations saw coverage on the iHeart Radio network and was a top performer for our client when it came to natural syndication. Throughout our promotions process, this content proved interesting for readers at both the local and national levels. The major draw?

Territory 100

Territory Drivers/motivators Finance Networking 100

Hubspot

NOVEMBER 9, 2020

39% of consumers looked to emails from retailers for information on deals and promotions, and 38% used online search to find deals. The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: PYMNTS ). Source: Adobe ).

Retail 101

Retail Follow-up Promote Price 101

ConversionXL

DECEMBER 9, 2013

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Overall, the campaign would involve a lot of text. As it turns out, yes. image source. image source. 8,500 tweets. 1,200 links.

Sales 126

Sales B2B E-commerce B2C 126

Hubspot

JANUARY 25, 2012

Roughly half of them will root for the New York Giants and half for New England’s Patriots. For instance, a New York-style pizza or a bowl of New England clam chowder; or, a Jersey Shore hairstyle or a stylish Cambridge classic cut. Consider a game-time promotion that drives visitors to your website.

Gaming 76

Gaming Promote Campaign Networking 76