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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Urgency-driven statements highlighting limited availability.

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How to overcome bias in PPC for better ad performance

Search Engine Land

How to safely test your assumptions without compromising your client’s profitability. Ad platforms heavily promote them and don’t require as much manual intervention. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Processing.

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How Alternative Loans Promote Growth For Small Businesses

Sales Pop!

Cash flow, loan history, recent profits, and growth potential can be used to gauge their capacity to pay back. Term Flexibility Non-traditional loans come in different platforms like equipment financing, crowdfunding, or digital lending. The post How Alternative Loans Promote Growth For Small Businesses appeared first on SalesPOP!

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

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Lessons learned from martech wins

Martech

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I still think about it today. Looking back, it has been great so far.

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Financial Literacy: A Key to Unlocking a Brighter Future

Sales Pop!

The NFEC is a leading non-profit organization dedicated to promoting financial wellness. He also discussed the benefits of cause-based promotions, such as increased awareness, volunteer support, and a positive brand image. The NFEC is a leading non-profit organization that is dedicated to promoting financial wellness.