Hubspot

APRIL 1, 2020

As it turns out, there were no left-handed people on the app's early team to point out this UX issue before the launch. Average employee performance in diverse organizations is 12% higher than performance at non-diverse organizations. The moral of the story? Magic happens when different but complementary people intersect," says Shah.

Non-Profits 100

Non-Profits UX Legal Consult 100

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Maturity: The height of your product’s adoption and profitability. Then, answer the questions you come up with in your product launch campaign. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MAY 9, 2019

This course will help you demystify vocabulary, set campaign goals, target audience segments, develop compelling copy and visuals, and optimize campaigns for long-term success. Learn listening skills, verbal and non-verbal communication skills, and how to assemble a conflict management plan likely to yield positive resolutions.

E-commerce 101

E-commerce Negotiate Technique UX 101

ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Email performance.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JUNE 19, 2014

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing. A web application designed to make it easy for non-technical users to create, edit, and manage a website. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

JULY 29, 2014

is included if your site always redirects to that version, or leave it out if your site always redirects to the non-www version of your domain. Connect the Dots to Profitable Data: Adding Webmaster Tools, AdSense, and Adwords. In this example, Moo is wisely using UTM query parameters to track how their Facebook campaign is doing.

Follow-up 132

Follow-up Conversion Cross-sell Represent 132

ConversionXL

JUNE 19, 2014

Now what if “events” were their most profitable segment? Fortunately all is not lost, using feedback loops to understand common hickups for non-converting visitors will help unearth what language needs to be used in order to bring more clarity to the copy. Aarron Walter, lead UX designer @ MailChimp. image source. image source.

Customers 107

Customers User Experience Lead generation Start-ups 107

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. ‘Profit is a result of user motivation.’ Checkout (clear UX and limited, specific information). Logos from prominent companies mattered more than those from non-prominent companies.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

JUNE 19, 2014

Now what if “events” were their most profitable segment? Fortunately all is not lost, using feedback loops to understand common hickups for non-converting visitors will help unearth what language needs to be used in order to bring more clarity to the copy. Aarron Walter, lead UX designer @ MailChimp. image source. image source.

Customers 98

Customers User Experience Lead generation Start-ups 98

ConversionXL

JUNE 19, 2014

Now what if “events” were their most profitable segment? Fortunately all is not lost, using feedback loops to understand common hickups for non-converting visitors will help unearth what language needs to be used in order to bring more clarity to the copy. Aarron Walter, lead UX designer @ MailChimp. image source. image source.

Customers 82

Customers User Experience Lead generation Start-ups 82

Hubspot

MARCH 10, 2016

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. A web application designed to make it easy for non-technical users to create, edit, and manage a website.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.”

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Like everything else in marketing, start with your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs. Choose an Email Campaign Type.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

APRIL 6, 2016

Non-routine. Roughly 5% of the brain is conscious, while 95% runs non-consciously. Angle (motivation you provide – both conscious and non-conscious). Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Seeking Hope.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77