Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. So where do we place SEO responsibilities within an organization to ensure the best results? So where do we insert SEO expertise to achieve the best results? Ideally, a key performance indicator of SEO success is sales or at least conversion metrics.

UX 94

UX Objectives and Key Results Consult Start-ups 94

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

SEPTEMBER 4, 2019

UX is constrained by browsers. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

UX 103

UX User Experience Engineering Launch 103

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. TrueView ads When a user searches for specific content, then the ads are displayed on the same screen within the search results.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Sales Pop!

OCTOBER 21, 2022

But, when talking about targeted promotions and marketing campaigns, the odds are your potential customers will be forwarded to a dedicated landing page after clicking on an ad, Google result, CTA, or link. Such a UX-friendly solution elegantly combats the potential issue of distracting the visitor. Highlight Customer Benefits.

Conversion 100

Conversion UX Objectives and Key Results Follow-up 100

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Given the results of BrandShop’s study, it seems many brands (not just Dewalt) are under delivering – in a big way.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Search Engine Land

JUNE 26, 2023

Or are most jobs suggested busy work that will do nothing to help improve your results? The SWOT is a tool to perform a situational analysis for each key area. The first column, with strengths and opportunities, details factors that should help achieve your objective. W eaknesses. O pportunities.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

ConversionXL

SEPTEMBER 22, 2015

Customer surveys are a key piece in this puzzle. You’re Not Thinking About Your Business Objectives. What are your business objectives in doing a survey? Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product. Means you should too, right?

Customers 109

Customers Objectives and Key Results Follow-up Promote 109

ConversionXL

APRIL 25, 2016

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

PandaDoc

NOVEMBER 2, 2022

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. As you can see, the goal of a cold email really depends on the context, lead, and overall objectives for the month or quarter.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. It depends on your business objective.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

Hubspot

JULY 28, 2016

While it does make sense for businesses to build sophisticated conversion paths, launch personalized email/website nurturing campaigns and use A/B testing to refine website copy and calls-to-action, the overwhelming majority of businesses are missing a key step in between - simply talking to their visitors.

A/B testing 75

A/B testing Objectives and Key Results UX Clients 75

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 3, 2019

Retention, along with many of our usage metrics, have improved as a result of some of these changes. We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” The result? Email performance.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Salesforce

MARCH 31, 2022

Consider these common aspects of the shopper experience and get input from key stakeholders to determine what’s necessary for each: Search & Explore: The easier it is for shoppers to find products, the more you’ll sell. Path to Purchase: A simplified purchase workflow is key to conversion. What is a KPI? Pro tip: Be transparent.

Minimum Viable Product 52

Minimum Viable Product Gaming Product Objectives and Key Results 52

ConversionXL

AUGUST 21, 2014

Groove’s offer to help these users through the setup process resulted in a 26% response rate. Think of ways you can improve the UX and reward your loyal customers as well. Think of ways you can extend successful campaigns—such as Mention’s automated email campaign for free trial users—to deliver value to more of your user base.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Salesforce

APRIL 18, 2024

Like most of our customers, we were excited when the technology became available to pilot, and we were keen to use it to transform how our sellers sell , how our customer service agents find answers and how our marketers manage campaigns. When setting expectations for any deployment, it’s good to answer several key questions.

Objectives and Key Results 59

Objectives and Key Results UX Technology Technology 59

Hubspot

NOVEMBER 22, 2015

When performance declines, will you settle for the same results month after month? Once created, it allows you to customize your test template, assign tasks and objectives, and ask usability questions such as "how would you describe this website?" Richard Littauer is a UX professional and developer. Seems reasonable, right?

UX 53

UX Objectives and Key Results Price Referrals 53

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. can all benefit from a better idea of the customer.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. can all benefit from a better idea of the customer.

X-functional 102

X-functional Represent Follow-up Up-sell 102

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. Setting clear, measurable goals is crucial to drive focused AI adoption tied to business value.

Process 52

Process Objectives and Key Results X-functional Sales 52

PandaDoc

MARCH 24, 2021

The UI/UX needs to be simple and intuitive enough for anyone with no coding experience whatsoever, to be able to design beautiful and functional forms. The software captures answers from your respondents in real-time and displays the results on your dashboard. That’s what makes it stand out as a great app. 123 Form Builder.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

MARCH 24, 2021

The software captures answers from your respondents in real-time and displays the results on your dashboard. It connects to Google Analytics through a plugin to optimize multi-page forms, gain audience insights, and enhance the performance of PPC campaigns. 123 Form Builder. That’s what makes it stand out as a great app.

Price 52

Price Objectives and Key Results Contact UX 52

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. HubSpot hosts several hubs, with Marketing and Sales being the key ones. In this way, it’s similar to Pipedrive.

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

FEBRUARY 3, 2022

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

SEPTEMBER 10, 2019

Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.” Headlines won’t align with positioning, branding will be slightly off, and UX won’t be consistent. One small bug in my testing environment threw off all my results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

JANUARY 27, 2023

In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. What you need is a balanced SEO budget.

UX 95

UX Objectives and Key Results User Experience Consult 95

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. We sourced reviews for Apptimize from G2Crowd.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 16, 2016

Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Establish an ideal tone of voice based on business objectives.

Conversion 103

Conversion Objectives and Key Results Gaming UX 103

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Either way, you can afford to have dedicated people working on your content creation and managing your campaigns. They could go all-in for fast but lasting results. It depends.

Objectives and Key Results 90

Objectives and Key Results Transportation Hospitality UX 90

Xant

MAY 20, 2021

For example , if one of your reps calls on the task object in salesforce from Playbooks, we’ll report back to salesforce when the call was made, how many rings the rep waited, the duration of the call, which campaign it came from, etc. Do More From Any Object. No CRM monitoring >> lose sight of key events.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Xant

MAY 20, 2021

For example , if one of your reps calls on the task object in salesforce from Playbooks, we’ll report back to salesforce when the call was made, how many rings the rep waited, the duration of the call, which campaign it came from, etc. Do More From Any Object. No CRM monitoring >> lose sight of key events.

Sell 52

Sell Objectives and Key Results CRM Territory 52

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Validated user research is about getting measurable results. Identify key segments of users to target.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90