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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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Is your brand guilty of greenwashing in your Google Ads?

Search Engine Land

based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio. If you navigate to the Search terms report under Dynamic Ad Targets, you should see the terms Google has been using within your campaign.

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How to Avoid Becoming a Marketing Fossil

Hubspot

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own.

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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") Another manufacturing brand making it work on their pinboards is Honda.

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This day in search marketing history: March 24

Search Engine Land

Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google 2013: Letter asserts that the EU must address “Google’s search manipulation practices” in the form of “the systematic promotion of Google’s own services, and the systematic demotion or exclusion of its competitors’ services.”

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13 PR Blogs You Should Be Reading This Year

Hubspot

The Spin Sucks team dissects recent campaigns and brand news to separate the spin from the reality, and share their own expert take on what could have been done better. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages. Three posts to check out: The Business Benefits of Strategic Diversity and Inclusion.

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