Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google Now Ranks No. Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

E-commerce 77

E-commerce Government Engineering Angle 77

Search Engine Land

MARCH 23, 2023

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Engineering 76

Engineering Promote Angle Healthcare 76

Salesforce

FEBRUARY 3, 2025

With modern technology, buying signals can be measured in greater depth, such as engagement with particular pieces of content and social media activity. Lead nurturing can include personalized email campaigns, sharing targeted content, engaging with prospects on social media, and retargeted ads.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59

Heinz Marketing

JANUARY 1, 2018

Under Henry’s leadership, DiscoverOrg built the industry’s most accurate, highest-quality contact database, through a mix of technology and a team of live researchers who continually call into thousands of IT, marketing, HR, and finance departments. [In 2016] had $71M in revenues; on track for $125+M in 2017. ? Named to Inc.

Pipeline 63

Pipeline Finance Sales Cold Call 63

Spiro Technologies

DECEMBER 11, 2023

I think, especially as we get into presidential campaign season, we’re going to hear a lot more rhetoric about the need to bring back manufacturing in this country, talk about the lack of factory jobs and so on and so forth. I was in Toledo, Ohio a couple of weeks back, and the downtown felt pretty emptied out.

Manufacturing 59

Manufacturing Transportation Government Up-sell 59

Heinz Marketing

SEPTEMBER 3, 2018

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Pipeline 56

Pipeline Sales B2B CRM 56

Hubspot

AUGUST 29, 2019

While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. The Spin Sucks team dissects recent campaigns and brand news to separate the spin from the reality, and share their own expert take on what could have been done better.

Pitch 78

Pitch Consult Entertainment Clients 78

Salesforce

JANUARY 30, 2025

This helps you hone in on the best messaging for your campaign. Most people (85%) understand information at this level, according to Michigan Technological University. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.

A/B testing 52

A/B testing Territory Prospecting Referrals 52