Sales Pop!

DECEMBER 4, 2024

Launch sales campaigns that are centered around holiday themes. Be fully present wherever you are. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. So, market your products or services as gifts. Think outside the box.

Launch 213

Launch Campaign Presentation Service 213

Martech

SEPTEMBER 5, 2024

Demos: See the software in action, usually with a product specialist and a seller present. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. Source: Mike Nierengarten.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

SEPTEMBER 11, 2024

We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. However, we didn’t find a consistent pattern.

B2B 132

B2B Campaign Represent Presentation 132

Sales Pop!

NOVEMBER 1, 2024

Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark. Conclusion The rise of AI-powered personalized podcast recommendations presents a valuable opportunity for sales teams looking to connect with niche audiences.

Niche 240

Niche CTR Click Through Rate Strategize 240

Martech

JULY 22, 2024

is a mantra I frequently use during presentations and keynote addresses. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good. I follow it up with, “Give numbers meaning by putting them into context.”

Campaign 117

Campaign Manufacturing Technique Presentation 117

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. Data visualization: R excels in creating high-quality visualizations, which can help marketers present data insights in a clear and compelling manner. This allows for targeted marketing strategies that resonate with specific groups.

A/B testing 118

A/B testing Campaign Technique Presentation 118

Martech

OCTOBER 8, 2024

Holistic testing looks at all of the factors that go into optimizing an email campaign. The campaign goal We wanted to persuade more people to view and order their personalized products. I asked him to update and improve the client’s version of the campaign email to reflect our hypothesis and create the copy for Variant B.

A/B testing 126

A/B testing Drivers/motivators Campaign Clients 126

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Search Engine Land

SEPTEMBER 20, 2024

Create a PPC campaign. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing. The platform makes it very simple to migrate your top campaigns. PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years.

CTR 108

CTR UX Campaign Education 108

Search Engine Land

AUGUST 7, 2024

The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. Below are the key takeaways from his presentation. Lolk said: “Why doesn’t PMax do better compared to Meta? .

Non-Profits 87

Non-Profits Campaign Presentation Product 87

Search Engine Land

OCTOBER 1, 2024

In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. ” The presentation. ” Put simply in two slides: Connecting dots.

Presentation 109

Presentation Launch Campaign Start-ups 109

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Follow-up campaigns. Here are a few types of articles that would catch my attention in a cold email: 1. Personalization.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. One category but two completely bifurcated approaches to the market — fascinating.

Meeting 132

Meeting Objectives and Key Results Sports Follow-up 132

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns.

A/B testing 99

A/B testing Niche CRM Price 99

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. It can provides clarity by analyzing data and presenting insights. trillion USB sticks.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Search Engine Land

OCTOBER 1, 2024

Even in a single-channel campaign with creative, bidding/targeting and lift tests to measure incrementality, there can be several owners. Roadmaps are always important, but they become absolutely critical with more campaign complexity. Dig deeper: 5 ways to align PPC campaigns with business objectives 2.

Clients 91

Clients CTR Campaign Presentation 91

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. An example of an In-Video overlay.

Campaign 111

Campaign Non-Profits Technology Technology 111

Search Engine Land

SEPTEMBER 20, 2024

What follows are three scripts taken from my latest SMX Advanced presentation. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. It’s not good at reporting the actual performance of individual search terms.

Non-Profits 81

Non-Profits Campaign Conversion Networking 81

Martech

SEPTEMBER 26, 2024

I have always found that if I can’t get my cross-functional stakeholders and partners onboard with an idea or a campaign or an initiative, nothing’s going to get done,” said Trinh Tham, founder of Straatt Business Reimagined. Go here to see the entire presentation. Registration is free. Email: Business email address Sign me up!

Government 106

Government Drivers/motivators Consult Trust 106

Salesforce

OCTOBER 30, 2024

Within Marketing Cloud Engagement, Einstein offers a range of features that help us plan our campaigns more efficiently: Choose the best time to send communications to each subscriber. Start by testing these features, integrating them into your solution design while analyzing the data from each campaign.

Trust 111

Trust Campaign Strategize Promote 111

Martech

MARCH 13, 2025

The tool analyzes campaign data to identify patterns that may lead to ad fatigue. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

E-commerce 96

E-commerce CTR Click Through Rate Government 96

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. Duet Display makes this a reality.

Presentation 117

Presentation Tradeshows Strategize Gaming 117

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR professionals know how to overcome language barriers and tailor messages to different cultures, creating campaigns that connect with local audiences.

Territory 129

Territory Contact Pitch Cross-sell 129

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Campaign 111

Campaign Presentation Conversion Process 111

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers. Sandstone is one.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts.

A/B testing 213

A/B testing Campaign Education Presentation 213

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Start-ups 242

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Showcase results: Present measurable impacts, like increased ROI or saved time, to earn leadership support and team enthusiasm.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! 6 Short-Form Lead Magnets Outperform Long-Form Lead Magnets.

Lead generation 275

Lead generation Niche Campaign B2B 275