Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. It can provides clarity by analyzing data and presenting insights. trillion USB sticks.

Objectives and Key Results 103

Objectives and Key Results CRM Drivers/motivators Campaign 103

Salesforce

OCTOBER 30, 2024

Within Marketing Cloud Engagement, Einstein offers a range of features that help us plan our campaigns more efficiently: Choose the best time to send communications to each subscriber. Start by testing these features, integrating them into your solution design while analyzing the data from each campaign.

Campaign 111

Campaign Trust Strategize Promote 111

Search Engine Land

OCTOBER 1, 2024

Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, the primary goal is to outline strategic steps that drive marketing and broader business outcomes. Even in a single-channel campaign with creative, bidding/targeting and lift tests to measure incrementality, there can be several owners.

Clients 91

Clients CTR Campaign Presentation 91

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

Strategize 101

Strategize Price CRM Promote 101

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. They want to be doing strategic work, they want to see and make decisions on the fly. 6 reasons why marketing operations is foundational to successful campaigns.

Campaign 123

Campaign Strategize CRM Engineering 123

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver. Duet Display makes this a reality.

Presentation 120

Presentation Tradeshows Strategize Gaming 120

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. In order to do that, I need to market the value of my team internally. Sales Managers.

Strategize 107

Strategize Objectives and Key Results Campaign Promote 107

Martech

DECEMBER 15, 2021

This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Some B2B marketing campaigns drive prospects to your business’s owned properties, like a website or a piece of research your company just released. Buyer intent signals.

Campaign 114

Campaign B2B Strategize Prospecting 114

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Higman’s all-time favorite, of the present and past match types, is broad match modifier. But are all of those good? “My main beef with PMax is, again, the lack of transparency.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

SEPTEMBER 18, 2024

Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers.

Campaign 71

Campaign Represent Strategize Trust 71

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Develop a strategy. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. So you need to be present on the SERPs as much as possible. The 4-step process of strategic SEO All good SEO stems from using a process. Step 4: Success Finally, we reached the end of your successful campaign.

Strategize 90

Strategize Process Clients UX 90

Hubspot

APRIL 26, 2021

Employees leaned into virtual designs, presentations, and events to communicate both internally and externally. Now, presentations need to work harder than ever to connect, engage, and inspire audiences into action. Designing anything — from a presentation to an ad campaign — is no different.

Presentation 101

Presentation Strategize Networking Start-ups 101

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

FEBRUARY 20, 2025

Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement. While those pressures present a great deal of risk for organizations and marketing leadership, the reward is also significant.

Growth 69

Growth Campaign Presentation Trust 69

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. Lyric puns are acceptable.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Hubspot

OCTOBER 16, 2024

When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable. This approach ensures that your campaign deadlines are met without overburdening your internal resources.

Cold Call 73

Cold Call Sales Price Campaign 73

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Enhanced opportunities for interactive campaigns. While cookies are going away, IP targeting is here to stay.

Campaign 98

Campaign CTR Gaming Service 98

Martech

FEBRUARY 3, 2022

Let’s face it: Especially in recent years, Google advertising has gotten increasingly automated, yet strangely also more complex with a multitude of campaign types, bidding strategies, and targeting options to choose from. But as with any automation, Performance Max shouldn’t be thought of as a set-it-and-forget-it campaign.

Campaign 98

Campaign Drivers/motivators Engineering Start-ups 98

Sales Pop!

AUGUST 2, 2023

Analyze Your Business Needs Before hiring an external sales team, you must check your business’s strategic requirements and objectives. These include your present volume, target market, growth aspirations, and budget. Yet, the actual implementation can present unique challenges.

Represent 212

Represent Lead generation Sales Commission 212

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. AI can then perform complex tasks like SWOT analysis.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. Use behavioral science to understand decisions.

Customers 140

Customers Campaign Strategize Presentation 140

Martech

NOVEMBER 4, 2021

Measuring the effort content marketers put into campaigns — the time spent, resources used, and team members involved — gives more context to decision makers. Content efforts that neglect customer data have little chance of improving campaign outcomes. Why marketers should embrace product analytics. Click here to download!

Campaign 143

Campaign Strategize Gaming Presentation 143

Heinz Marketing

FEBRUARY 4, 2020

That strategic alignment is common. A scorecard that the heads of sales and marketing can present together – at leadership team meetings, all-hands meetings, board meetings. You can then co-present metrics that contributed to these revenue and sales results. Demand campaigns will fail. Every Tuesday? That’s much harder.

Construction 130

Construction Sales Strategize Campaign 130

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Intrinsic 123

Intrinsic CTR Strategize Presentation 123

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it.

Campaign 122

Campaign Clients Strategize Contract 122

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI automates data analysis and report creation, freeing up employees to focus on strategic initiatives. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130

Process Strategize Retail Technology 130

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI automates data analysis and report creation, freeing up employees to focus on strategic initiatives. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130

Process Strategize Retail Technology 130

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So,

Campaign 120

Campaign Retail Engineering Technology 120