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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. The stock market.

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YouTube advertising: The ultimate guide

Search Engine Land

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc.

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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

Starting price: $10.19 Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. Campaign management. Starting price: $45 per month. Campaign tracking. Campaign tracking.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Transactional: Demo, free trial, buy, pricing. Keywords and topics.

Gambling 101
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Adopting artificial intelligence in your sales process

PandaDoc

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies. Turbo with API and predefined inputs.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity.