article thumbnail

How does AI fit into marketing campaigns?

Martech

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. At first, AI gave me a really good answer on determining audiences and channels for the campaign, but it was very general. As someone with a solid process for this, I don’t think AI helped me here.

Campaign 126
article thumbnail

CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

That being said, I tried to keep these applicable to any who are looking to run some ultra-targeted campaigns. Start early, and don’t assume it’ll be a quick process. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results.

Campaign 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google adds generative AI insights, shopping ad campaign goals

Martech

New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods. Processing. This should make it easier for customers to find products nearby.

Campaign 126
article thumbnail

Google phasing out Smart Campaigns in favor of Performance Max

Martech

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Processing. Why we care. The big picture.

Campaign 124
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process. But where do you begin, and how do you progress from crawling to running?

article thumbnail

Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Processing. Why we care. Awareness Plans.

Campaign 120
article thumbnail

Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Processing.

Campaign 117
article thumbnail

How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.