Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. As the proportion of new advertisers drops, advertisers with experience in mobile gaming app campaigns are increasing the length of campaigns across the board. Longer campaigns. Processing. Playable ads.

Gaming 114

Gaming Campaign Sports Promote 114

Martech

AUGUST 28, 2024

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. A timeline view displays ongoing campaign-related activity, customizable by team or by stakeholder. Processing. Calendar view. Spreadsheet view.

Campaign 113

Campaign Territory Conversion Presentation 113

Sales Pop!

MARCH 12, 2025

This is why integrating elearning platforms in lead generation process is crucial. But how do you implement an eLearning platform into your lead generation process? Look at some of the battle-tested strategies for integrating elearning platforms in lead generation process. What Is eLearning in Lead Generation?

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. The tools automate campaigns on these platforms while optimizing campaign targets. Advantage+ shopping campaigns.

Campaign 105

Campaign Retail Prospecting Follow-up 105

Martech

NOVEMBER 11, 2024

With so many moving parts, executing a successful campaign can be challenging. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. That means competition is rife, and offering discounts alone isn’t enough.

Campaign 111

Campaign Strategic planning Strategize Sales 111

Martech

JULY 22, 2024

Customer base segmentation is the process of dividing a customer base into distinct groups or segments based on shared characteristics, behaviors, or preferences. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. Answer: Certainly!

Campaign 105

Campaign Territory Technique Service 105

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Martech

NOVEMBER 5, 2024

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. What grabs attention in one campaign might fall flat in another. Processing. Attention is not a universal metric.

Campaign 114

Campaign Objectives and Key Results Represent Technique 114

Martech

NOVEMBER 5, 2024

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Happy campaigning! Processing.

Campaign 114

Campaign Start-ups Pitch CRM 114

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e., Processing.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.

Campaign 87

Campaign Growth Technique Healthcare 87

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. How AI augments a traditional marketing campaign workflow. Or consider a campaign that uses machine learning to self-optimize, improving over time. Processing.

Pipeline 119

Pipeline Campaign Objectives and Key Results Legal 119

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

B2B 119

B2B Non-Profits CTR Click Through Rate 119

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success.

Objectives and Key Results 119

Objectives and Key Results Campaign Strategize Retail 119

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Efficient resource use helps campaigns finish on time and stay within budget.

Campaign 111

Campaign Lead generation Process Conversion 111

Sales Pop!

NOVEMBER 1, 2024

Here’s a breakdown of the process: Data Collection and Behavioral Analysis AI algorithms monitor multiple data points, such as: Listening history Skip rates User interactions (e.g., Incorporate Natural Language Processing (NLP) Keywords: Algorithms now understand synonyms and contextual relevance.

Niche 237

Niche CTR Click Through Rate Sales 237

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 111

B2B Objectives and Key Results Campaign Contact 111

Heinz Marketing

AUGUST 9, 2024

Leverage AI for Data-Driven Insights AI excels at processing vast amounts of data quickly and accurately. These insights enable you to create highly targeted marketing campaigns that resonate with your audience. Using natural language processing (NLP), chatbots can understand and respond to complex queries more effectively.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. You can replicate this process with any potential website analytics page. Processing.

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. Fully written email campaigns. Subject line generation.

Campaign 127

Campaign Launch Gaming Sports 127

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Sales process. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

Launch 109

Launch Campaign B2B Process 109

Martech

AUGUST 14, 2024

Secondly, these unsubscribe requests should be processed within 48 hours. It’s good practice to develop a healthy metrics obsession,” said Kevin Vaudry, senior director, sales and marketing for marketing automation platform Campaigner. Transition: Help process the customer’s choice to unsubscribe. Processing.

Campaign 115

Campaign Start-ups Follow-up Customers 115

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. How do historical campaign trends inform future strategies? How can we optimize in-flight, not after the fact?

Retail 116

Retail Campaign Technology Technology 116

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B 130

B2B X-functional Cross-sell B2C 130

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

SEPTEMBER 13, 2024

Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. Dig deeper: How to create high-performing email campaigns 4. You can quickly amend your calendar if new information negates upcoming campaigns. Processing. Dig deeper: Email marketing strategy: A marketer’s guide 2. The big bonus?

A/B testing 131

A/B testing Strategic planning Campaign Strategize 131

Martech

SEPTEMBER 11, 2024

Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic. Processing. However, we didn’t find a consistent pattern.

B2B 130

B2B Campaign Represent Presentation 130

Martech

AUGUST 6, 2024

Cookies also encourage complacency, resulting in redundant, disruptive or misaligned campaigns. Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Some of the best marketing campaigns were built to join consumer conversations. Processing.

Trust 123

Trust Campaign Technique Price 123

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 119

Campaign Launch Growth Strategize 119

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. Getting approval for SMS campaigns An SMS marketing program needs approval from the wireless carrier. In the U.S.,

Legal 121

Legal Campaign Promote Contact 121

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. This change will impact how you manage your Search and Display campaigns.

Government 109

Government Campaign Conversion Start-ups 109

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Campaign 111

Campaign Launch Process Product 111

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Campaign 106

Campaign Appointment Government Legal 106