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How does AI fit into marketing campaigns?

Martech

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. Lately, it seems like everyone is focused on AI.

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Google adds generative AI insights, shopping ad campaign goals

Martech

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. New campaign goals. AI-powered insights. Processing.

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Google phasing out Smart Campaigns in favor of Performance Max

Martech

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Why we care. The big picture. First seen.

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch. Create a Sales Funnel for Your Product. Continue reading….

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.

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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. GenAI creative tools. Processing.

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New Adobe Workfront Planning ties campaign development to execution

Martech

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. A timeline view displays ongoing campaign-related activity, customizable by team or by stakeholder. There’s also a spreadsheet view. Calendar view.

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.