Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 116

Retail Campaign Technology Technology 116

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. This is good news for marketers looking to optimize holiday campaigns. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6

Sports 120

Sports Retail Start-ups Up-sell 120

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Performance Max Updates Microsoft continues to refine its Performance Max campaign type, with key updates including: SA360 Support : Performance Max campaigns imported from Google are now fully supported.

Product 75

Product Retail Campaign Conversion 75

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 118

Retail Campaign Drivers/motivators Launch 118

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure.

Click Through Rate 114

Click Through Rate Retail Sports Growth 114

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. LinkD is an AI-powered link-building tool.

Retail 106

Retail Gaming Campaign Engineering 106

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 112

A/B testing Territory Technique CTR 112

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing. PearlMountain Limited released an update to its video creation platform, FlexClip.

SQL 110

SQL Retail Launch Campaign 110

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 118

Retail Networking B2C Campaign 118

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Consumers are interested in how retailers are using these tools. Image: Mediaocean’s “2024 H2 Market Report.”

Retail 124

Retail Campaign Technology Technology 124

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns. But differences in attitudes exist.

Manufacturing 122

Manufacturing Legal Trust Retail 122

Martech

JULY 11, 2024

Klaviyo has expanded its AI features with three new additions: Flows AI, personalized campaigns, and review sentiment AI. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer.

SQL 92

SQL Launch Campaign Retail 92

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But the company had changed.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

JULY 24, 2024

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Why we care.

Retail 89

Retail Campaign Technology Technology 89

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Launch Campaign Contact 106

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? But don’t stop at the subject line!

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

SEPTEMBER 17, 2024

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. New ad capabilities : You can now add multiple landing pages to a single image or video ad via site links, making it easier for customers to find relevant products.

Retail 89

Retail High impact Campaign Promote 89

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines.

Niche 98

Niche Retail Promote Follow-up 98

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 116

Retail Networking Customers E-commerce 116

Martech

DECEMBER 9, 2024

Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. r/VideoEditing) or Facebook groups dedicated to video production for tips, feedback, and inspiration. Channels to use: Website: Embed videos on product pages.

Retail 107

Retail Sales Campaign Trust 107

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. “In 2025, AI investments will shift decisively from experimentation to execution, said Megh Gautam, Chief Product Officer at Crunchbase. Adoption is already underway. How does this work?

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 111

Retail Networking Profit margin Technology 111

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 116

Retail Networking Customers E-commerce 116

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. With these insights, you can make informed decisions for your online retail efforts. Update product listings.

Retail 84

Retail Product Non-Profits Profit margin 84

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. This demonstrates your product in action and inspires your audience. What made this email stand out?

Campaign 114

Campaign A/B testing Sports Retail 114

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Campaign 87

Campaign Profit margin Product Construction 87

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner.

Retail 90

Retail Launch Campaign Contact 90

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 112

Campaign Strategic partnership Sports Territory 112

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. What differentiates you from your competitors?

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B testing 66

A/B testing Retail Campaign Growth 66