ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JANUARY 7, 2025

Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g., You are planning a large marketing event for customers and prospects. Marketing and promotion: Develop a marketing plan to promote the event. Registration and attendee management: Set up a registration process for attendees.

B2B 103

B2B Promote Follow-up Lead generation 103

ConversionXL

APRIL 14, 2021

Like everything in the digital world, traditional prospecting is undergoing a big transformation. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Inbound vs outbound prospecting. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Are you ready?

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 85

Closing Quota Healthcare Tradeshows 85

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 119

Campaign Objectives and Key Results A/B testing Promote 119

Sales Pop!

JULY 6, 2021

Boost Brand Awareness: keeping the company and its services on the top of the priority list when prospective users are ready to engage. Promote Your Content: use your email to share informational blog content and valuable assets with your prospective client. Market the Products: promote the services and products of your company.

Promote 246

Promote Contact Service Trust 246

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

MARCH 26, 2025

They will also promote the survey and the webinar about it. You’ll promote it, and your partners will, too, because they’ll want to get the research out. A campaign with survey-based content drives brand awareness, community engagement and even pipeline all year. Be sure to get outside feedback on survey questions.

Launch 111

Launch Promote Trust Campaign 111

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 114

Campaign Click Through Rate E-commerce Promote 114

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Increased customer spending Loyalty programs play a critical role in incentivizing customers to spend more with a brand.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Veloxy

NOVEMBER 16, 2022

According to Campaign Monitor, a good response rate should be 10%. Create a cold email campaign. Create a list of unresponsive leads in Salesforce, add them to an email campaign, and schedule the email to be sent first thing in the morning. Create a cold email campaign. Don’t forget about prospects! Plan ahead!

Cold Call 246

Cold Call Territory Campaign Prospecting 246

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Campaign 112

Campaign Service Customers Promote 112

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. Send Drip Campaigns. With field sales engagement software, you should be able to quickly segment prospects, leads, and customers in your CRM. This is especially true after a hiatus of sorts during Covid. Emails Blasts.

Territory 246

Territory CRM Sales Contact 246

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Lead Fuze

MAY 26, 2023

Knowing how to promote your digital marketing agency effectively is crucial for attracting new clients and increasing revenue. So let’s dive in and discover how to promote your digital marketing agency like never before! Keyword research is also crucial for successful agencies. So go ahead – flaunt those wins.

Promote 90

Promote Niche Referrals Clients 90

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 83

Campaign B2B Objectives and Key Results Represent 83

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ClickFunnels

OCTOBER 20, 2021

Also, if you are confused about the difference between lead generation and sales prospecting, you might want to check out our “Lead Generation Vs Prospecting – The Differences Explained” article. 3 Offline Promotion. However, instead of promoting your life insurance directly, promote your lead magnet instead.

Lead generation 242

Lead generation Niche Promote Up-sell 242

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Increased customer spending Loyalty programs play a critical role in incentivizing customers to spend more with a brand.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

ClickFunnels

JANUARY 26, 2022

Note that there’s a difference between lead generation and sales prospecting. Typically: Lead generation is automated, sales prospecting is manual. Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Products receiving positive feedback score higher, indicating their appeal to prospective buyers. This might mean increased advertising budgets, strategic placement in promotional materials, or special offers.

Campaign 87

Campaign Profit margin Product Construction 87

SalesHandy

JULY 30, 2021

Using SalesHandy one can send Mail Merge Campaigns from Gmail or Outlook or any other email service provider without decreasing their email domain reputation. Step 1: Create Your Email List Step 2: Create a campaign Step 3: Upload The List in CSV Format Step 4: Compose The Email Step 4: Send or Schedule The Email.

Campaign 122

Campaign Promote Follow-up Prospecting 122

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. How do you cut through the noise and get through to your prospects? Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns.

B2B 138

B2B A/B testing Campaign Lead generation 138

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Veloxy

MARCH 1, 2021

The main reason why CRM is so important is because it provides companies with insights on prospects, customer and suppliers. After that, Amazon is able to track your purchases and browsing history to better tailor marketing and email campaigns based on your likes, tastes and preferences.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

Veloxy

FEBRUARY 15, 2022

Did you know that your hottest lead just received a promotion? From promotions to job postings, venture capital to mergers and acquisitions, you can’t afford competing field reps discovering this information first. You can create templated email campaigns for each of the aforementioned alert types. Of course it would!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Hacker

NOVEMBER 16, 2021

Use prospect search filters. Mailshake is a lead generation tool that lets brands automate their prospecting outreach via email, social, and phone. Unlike traditional email marketing solutions, this automated solution enables you to send personalized cold emails at scale, then engage with these prospects via phone and social.

Lead generation 126

Lead generation Price Campaign Cross-sell 126

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. The idea is to create a piece of content that’s so relevant to your audience that they don’t care how it’s promoted.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Salesmate

FEBRUARY 13, 2020

In this article, you will learn about creating your own sets of automated text messages with text (SMS) sequences and merge them with your email drip campaigns for successful follow ups. We already have shown how sequences can be used as drip campaigns for putting your email follow-ups on autopilot. Easy to use text messaging.

Follow-up 132

Follow-up Contact Campaign Prospecting 132

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204