Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

SEPTEMBER 27, 2021

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Create a video that comprehensively covers the topic and make sure to promote your lead magnet at the end of it. Let’s Talk About Your Lead Magnet First.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is one of the most effective ways to grow your SaaS business; if you want to see real results with your campaigns, then investing in an email marketing strategy is crucial. Referral Programs. Influencers.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Martech

JULY 15, 2021

AmEx takes their MGM referral program to another level . American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Chris Wood, Editor. Read more here.

Referrals 106

Referrals Territory Retail Price 106

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ClickFunnels

DECEMBER 8, 2021

Cold Emailing Cold Calling Asking For Referrals. … The same thing is true about asking for referrals — it will work for a little while, but eventually, you’ll run out of people to ask… and plus, do you really want to be asking all these people to refer you to their friends? and so forth — things that require a lot of work. Not bad, eh?

Lead generation 256

Lead generation Real Estate Cold Call Commission 256

ConversionXL

MARCH 28, 2019

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

Campaign 127

Campaign Product Launch Referrals 127

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Legitimate promotions can never have consideration. Case #2 – Unique Hotels Facebook Campaign.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Lead Fuze

MAY 26, 2023

Knowing how to promote your digital marketing agency effectively is crucial for attracting new clients and increasing revenue. So let’s dive in and discover how to promote your digital marketing agency like never before! Collaborating with industry influencers can help you build authority in your niche.

Promote 90

Promote Niche Referrals Clients 90

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. Your email marketing campaigns need to be data-driven if you want them to be effective.

Price 219

Price Commission Referrals A/B testing 219

Hubspot

SEPTEMBER 21, 2016

And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels.

Referrals 78

Referrals Clients Promote Lead generation 78

CloserIQ

OCTOBER 17, 2018

Do you have a sales strategy to capture all your referral business ? With a follow up system in place, you’ll know exactly when and how to ask your clients for referrals and actually get them. Why Most Salespeople Fail At Referral Marketing. The Follow Up Sales Strategy To Flood Referrals Your Way.

Follow-up 81

Follow-up Referrals CRM Contact 81

Hubspot

MARCH 18, 2014

One of the primary reasons video ads fail, regardless of whether they''re TV ads, pre-roll ads, or digital video promotions, is that they focus on their brand message rather than quality content and engagement. Quality content offers consumers something more than simply a promotional message. The Test Drive Campaign.

Promote 78

Promote Entertainment Sports Networking 78

Sales Pop!

APRIL 7, 2023

Aside from that, anyone participating in their affiliate program can earn a bounty of at least USD$5 for every eligible member who signs up through a referral link. This helps you make more targeted suggestions and offer attractive promotions to your customers. The list can also help you create effective e-mail marketing campaigns.

E-commerce 227

E-commerce Sales Referrals User Experience 227

SalesHandy

MAY 26, 2020

When you close such customers who’ve been introduced by existing customers, you have effectively got a referral sale. So you might be wondering, how to get referrals from clients? You need to create a process to scale referral sales for your product. Why should you care about referral sales. Airbnb’s referral email.

Referrals 75

Referrals Drivers/motivators Sales Clients 75

ConversionXL

SEPTEMBER 1, 2020

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS). You generate “need” by focusing on lead gen campaigns. Monitor CLV and the KPIs that affect it.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. HTTP Referrer.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

Martech

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

Campaign 101

Campaign Customers Clients Referrals 101

Hubspot

MARCH 6, 2017

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. Not so fast.

Campaign 78

Campaign Niche Promote Follow-up 78

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better. Facebook Lead Ad. Case #3: Give before you get.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

JULY 20, 2015

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. An important part of justifying a promotion is showing your value through metrics. The next step is promoting that piece of content on various channels to drive leads for their sales team.

Promote 78

Promote Tradeshows Contact Lead generation 78

Sales Pop!

NOVEMBER 18, 2022

However, do not rely solely on social networks to promote yourself. To keep ahead of the competition, promote the technology solutions you provide to make trading easier. You might give out incentives depending on trade volume, deposit amount, or referrals. #5. Utilize the Power of Referral Programs.

Referrals 130

Referrals Education Gaming Entertainment 130

Search Engine Land

DECEMBER 20, 2022

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

Campaign 87

Campaign Customers Clients Referrals 87

Hubspot

AUGUST 31, 2015

According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. 1) Running app install campaigns boosts organic growth.

Campaign 78

Campaign Networking Promote User Experience 78

Martech

JANUARY 15, 2024

Innovations for retail marketers include predictive insights into future potential promotion revenues, segment creation based on generative AI prompts, and content creation tools (visual content, email subject lines and body copy). Global Promotion Management and Referral Marketing. Segment creation.

Retail 111

Retail SQL Referrals Government 111

Salesforce

SEPTEMBER 13, 2023

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Referral Marketing Turning your most loyal customers into brand advocates is a powerful way to grow your business.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Use referral programs to attract new customers and reward your current ones 7. What do their email campaigns look like? Their offers and promotions. Ecommerce email marketing goes beyond promotional content, however. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

APRIL 9, 2020

In this case, you would tailor your ecommerce marketing efforts to attract visitors, convert those visitors into leads, close deals and turn them into customers, and delight them once they've purchased your products or services to turn them into promoters. Try referral marketing programs. Referral marketing is one way to do that.

Referrals 101

Referrals Promote Construction Strategize 101

Hubspot

APRIL 22, 2015

15 Examples of Awesome Transactional Email Campaigns. Once those small details are taken care of, the body of the email can use a mix of transaction-related and promotional content. They manage to direct the eyes to the promotional content by making it much more colorful and loading it with images, almost like an optical illusion.

Campaign 78

Campaign Promote Real Estate Referrals 78

Martech

JANUARY 24, 2023

Don’t just jump in and start promoting yourself or your business. Oftentimes, it can be as simple as giving them free products to promote or offering nominal compensation. Be sure to use tracking links (UTM links) or discount codes with any campaign you run with influencers. Yes, I’m talking about referrals.

Customers 125

Customers Referrals B2C Entertainment 125

Sales Pop!

JUNE 26, 2023

By segmenting customers based on demographics, purchase history, browsing behavior, and other relevant factors, ecommerce businesses can create targeted campaigns. More Effective Campaign Tracking With a data development platform, ecommerce businesses can track and analyze the performance of marketing campaigns in real-time.

Profit margin 130

Profit margin Customer Relationship Management Price Relationship Management 130

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. How Does It Work, Exactly?

Profit margin 116

Profit margin Commission Networking Referrals 116

Search Engine Land

FEBRUARY 16, 2024

Ad campaigns continue to be a must for success on Amazon. With new features and capabilities comes the ability to gain more granular insights into campaign performance allowing for better resource allocation of your advertising spend. Dig deeper: 3 tips for using promotions and discounts in paid search 5. billion in 2023.

Profit margin 124

Profit margin Promote Campaign Price 124

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Pitch yourself as a speaker or panelist showcasing real-life examples of successful campaigns executed by your agency. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Hubspot

SEPTEMBER 15, 2020

In marketing, keep in mind that it can be hard to directly attribute sales growth to a marketing campaign. Return on ad spend is a more specific KPI that you can use to determine the success of your ad campaigns. This metric measures the revenue that's generated compared to every dollar you spend on an advertising campaign.

SQL 101

SQL Referrals Campaign Growth 101